Lauren Flaherty

Lauren Flaherty
Alma mater Syracuse University
Occupation Chief Marketing Officer
Employer CA Technologies
Title Chief Marketing Officer and Executive Vice President, CA Technologies.
Successor Incumbent
Website www.ca.com

Lauren Flaherty is the Chief Marketing Officer and Executive Vice President of CA Technologies,[1][2][3] an enterprise software firm.

She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks and a 25-year marketing career at IBM. In addition to her role at CA, Lauren serves on the Board of Directors for Xactly Corporation.

Prior to joining CA, Lauren served as CMO of Juniper Networks. At Nortel, Lauren was responsible for all marketing and built the first fully integrated marketing operating model, aligning corporate, product and regional marketing to unified execution, financial management and results reporting.

Lauren’s career in IBM marketing spanned 25 years. She held senior executive roles in IBM Corporate Marketing, Software and Systems Business Units and Latin America, and was a member of the IBM CEO Senior Leadership Team. Lauren was the lead for all IBM global brand & advertising programs in the mid-nineties.

Early life and education

Lauren holds a bachelor's degree from Syracuse University, New York.[4] She is married, has two children and lives in New York City.

References

  1. ↑ "Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Biz.Yahoo.com. January 28, 2009. Retrieved 2009-03-05.
  2. ↑ "uniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Juniper Networks Press release. January 28, 2009. Retrieved 2009-03-05.
  3. ↑ "Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Reuters.com. Jan 28, 2009. Retrieved 2009-03-05.
  4. ↑ "Lauren Flaherty Named Nortel's Chief Marketing Officer". NORTEL.com. April 17, 2006. Archived from the original on April 27, 2006. Retrieved 2009-03-05.
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