Laura Ashton

Laura M. Ashton
Born Laura M. Allen
Residence Singapore
Citizenship Canadian
Alma mater McGill University
Employer Xunama: Growth-as-a-Service for Startups
Spouse(s) Martin Ashton
Parent(s) Harold Don Allen,
Frances Mary Allen

Laura M. Ashton (née Allen) is a Canadian marketing executive based in Singapore. She founded Xunama: Growth-as-a-Service for Startups in July 2018. She had been Asia Pacific Director of Business Development, Marketing & Communications for Baker McKenzie, an international law firm, since early 2016.[1] She served as an independent non-executive director and Chair of the Remuneration and Nominating Committee on the Board of Asia Pacific Digital, an Australian Stock Exchange-listed digital services firm from August 2015 until October, 2017.[2][3][4][5] Asia Pacific Digital was subsequently acquired by Trimantium GrowthOps in August 2018.[6]

From 2014 until 2015, she was Asia Pacific Regional Marketing Leader at A.T. Kearney, a management consulting firm.[7]

From August 2011 until December 2013, she was Vice President, Head of Marketing for Philips Lighting's Growth Markets unit.[8] [9] [10] [11] She was formerly senior vice president for marketing in Asia-Pacific for Electrolux, as well as president of Electrolux India.[12] Prior to that, she worked in global and regional roles for Royal Dutch Shell in the Netherlands, England and Singapore.[13]

In 2013, The Internationalist, a magazine for advertising and marketing personnel, named Ashton to its Asia 50 list of 50 "pioneering marketers working in one of the world's most diverse and fastest-growing regions who influence activities from Japan to India."[14]

She frequently speaks at public events, including the 2018 B2B Marketing Leaders Forum[15] in Singapore. Other speaking events in recent years include the 2015 Campaign Asia & Content Marketing Institute conference "Content Marketing Singapore",[16] the 2013 iMedia Agency Summit[17] and ad:tech Singapore 2014.[18] Ashton has been a judge for the Asia Pacific Agency of the Year Award and the Asian Brand Marketing Effectiveness Awards.[19][20] She is a member of the Singapore Institute of Directors. Ashton is also a member of the Singapore chapter of McGill University's alumni association.[21][22][23]

References

  1. ↑ "Asia Pacific". Baker McKenzie. Retrieved 16 February 2017.
  2. ↑ "Appointment of Independent Non-Executive Directors" (PDF). Asia Pacific Digital Limited. 5 August 2015. Retrieved 5 August 2015.
  3. ↑ "Laura Ashton and Mark Dalgleish join Asia Pacific Digital board". Campaign Asia-Pacific (Press release). 6 August 2015. Archived from the original on 21 August 2015. Retrieved 11 August 2015.
  4. ↑ "Asia Pacific Digital has renewed focus as a regional digital services business". Proactive Investors. 5 August 2015. Retrieved 11 August 2015.
  5. ↑ "Resignation of Non-Executive Director" (PDF). Asia Pacific Digital Limited. 2017-10-27.
  6. ↑ "Trimantium GrowthOps acquires APD". Campaign Asia. 2018-08-08.
  7. ↑ Iyer, Byravee (17 February 2014). "A.T. Kearney hires former Philips marketer to lead regional marketing". Campaign Asia-Pacific. Retrieved 17 February 2014.
  8. ↑ Ring, Rafe (16 December 2011). "Innovation Insider: Laura Ashton, VP of marketing at Philips". Campaign Asia. Retrieved 8 October 2013. Laura Ashton is at the forefront of the battle to keep Philips...
  9. ↑ "Philips plugs in for sustainable growth in Asia". Bangkok Post. 15 October 2012. Retrieved 8 October 2013.
  10. ↑ "#1 Decision Makers – Laura Ashton, Philips Lighting". Digital Market Asia. 1 August 2012. Archived from the original on 27 February 2013. Retrieved 8 October 2013.
  11. ↑ Rubio, Rhandell (16 August 2011). "Philips appoints Laura Ashton as head of marketing, emerging markets". Campaign Asia. Retrieved 16 August 2011.
  12. ↑ Govind, Ranjani (10 July 2010). "How open can your kitchen be?". The Hindu. Retrieved 7 October 2013.
  13. ↑ Hargrave-Silk, Atifa (7 April 2006). "Electrolux signs on ex-Shell exec". BrandRepublic. Retrieved 7 October 2013.
  14. ↑ "Asia 50" (PDF). The Internationalist (64): 17. 2013. Retrieved 7 October 2013.
  15. ↑ "Laura Ashton". 2018 B2B Marketing Leaders Forum.
  16. ↑ "Content Marketing 2015: Future of Content". 2015-04-02. Archived from the original on 2015-10-03.
  17. ↑ Kemp, Simon (5 September 2013). "iMedia Agency Summit: Day Three". We Are Social. Archived from the original on 11 December 2013. Retrieved 8 October 2013.
  18. ↑ "Laura Ashton". ad:tech Singapore. Archived from the original on 14 October 2013. Retrieved 8 October 2013.
  19. ↑ "ABME winners to be feted at gala Singapore event". Brand Republic. 3 June 2005. Retrieved 8 October 2013.
  20. ↑ "Laura Ashton". Asia CEO Network. Retrieved 8 October 2013.
  21. ↑ "Alumnotes – Spring/Summer 2012". McGill News. 2012. Archived from the original on 14 December 2013. Retrieved 8 October 2013.
  22. ↑ "Laura Ashton - B2B Marketing Leaders Forum ASIA 2018 | Singapore". B2B Marketing Leaders Forum Asia Pacific. Retrieved 2018-07-02.
  23. ↑ "Content Marketing 2015: Future of Content". Campaign Asia-Pacific. 2015-04-02. Archived from the original on 2015-10-03. Retrieved 2018-07-02.
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