Lärabar

A Lärabar

Lärabar is a brand of wellness bar produced by General Mills. The bars consist of fruits and nuts and are made without genetically modified ingredients.[1]

History

Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious".[2] According to the General Mills website, Merriken's inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado.[3] As she was running down the mountain, she was inspired to create a delicious food bar that was made out of only fruits, nuts and spices.[4]

The bars were first introduced for sale in the United States on April 14, 2003. The original Lärabar flavors were Cherry Pie, Apple Pie, Cashew Cookie, Banana Bread, and Chocolate Coconut Chew.[5]

International sales began in summer 2004.

In 2008, General Mills acquired the original producer of Lärabars, Humm Foods.[6]

Three Lärabars: from top to bottom, Peanut Butter Cookie, Cashew Cookie, and Cherry Pie

Reviews

A review in the Pittsburgh Post-Gazette praises Lärabar, writing "The bar is moist and chewy, tart and tasty. None of the medicinal tastes of other protein bars."[7] The bar's "authentic" taste and use as a breakfast meal have also been complimented.[8]

Recalls

In January 2009, General Mills voluntarily recalled Peanut Butter Cookie flavor Lärabars for fear of salmonella contamination. No illnesses were reported.[9][10]

References

  1. ↑ "LÄRABAR - Our Purpose". www.Larabar.com. Retrieved January 23, 2018.
  2. ↑ "LÄRABAR - About - History - Founder, Lara Merriken". larabar.com. Retrieved June 16, 2015.
  3. ↑ "General Mills: Lärabar organic-natural brand". GeneralMills.com. Retrieved January 23, 2018.
  4. ↑ "How One Hike Led To The Massive Success Of LARABAR". The Huffington Post. December 18, 2013. Retrieved June 16, 2015.
  5. ↑ "LÄRABAR - Our Story". www.Larabar.com. Retrieved January 23, 2018.
  6. ↑ Davis, Joyzelle (June 10, 2008). "General Mills to buy local Larabar maker". Rocky Mountain News. Archived from the original on February 1, 2013. Retrieved March 21, 2017.
  7. ↑ Downer, Elizabeth (April 19, 2007). "Fresh Find: Larabar". Pittsburgh Post-Gazette. Retrieved October 21, 2009.
  8. ↑ Arain, Fauzia (January 6, 2011). "Shelf Life". Chicago Tribune. Retrieved January 19, 2011.
  9. ↑ Pema, Tenzin (January 19, 2009). "UPDATE 1-General Mills recalls 2 peanut butter-flavored products". Reuters. Forbes. Retrieved October 21, 2009.
  10. ↑ "General Mills: One of the World's largest food Companies". GeneralMills.com. Retrieved January 23, 2018.
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