Knorr (brand)

Knorr
Product type Food
Owner Unilever
Country founded in Germany
Introduced 1838 (1838) in Heilbronn, Germany
Ambassador(s) Carl Heinrich Knorr
Website www.knorr.com
The old logo of Knorr used from 1988 to 2004.

Knorr (/knɔːr/, often anglicized /nɔːr/) is a German food and beverage brand. It is owned by the Dutch-English company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under licence by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments. It was known as Royco in Indonesia and the Netherlands, and as Continental in Australia.

Knorr is also produced in India and Pakistan.[1][2]

History

Knorr Cooking Center in Heilbronn

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.[3]

An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.[4]

Bouillon Cubes

In 1912, the first Knorr Bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which lead to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables, meats and fish.

Worldwide

Knorr is available around the world.[5] In 1957, flagship Knorr brands, like bouillon and soups, were sold in eight countries and by 2000, Knorr products were sold in nearly 90 countries around the globe. In Japan, Knorr is owned by Ajinomoto.

See also

References

  1. ↑ "Home". Knorr.in. Retrieved 21 July 2018.
  2. ↑ "Home Page". Knorr.pk. Retrieved 21 July 2018.
  3. ↑ "Archived copy". Archived from the original on 2011-01-23. Retrieved 2011-01-21. Unilever
  4. ↑ "IEP makes Knorr soups. (Israel Edible Products, kosher soups for Knorr Foods Co.)". Highbeam.com. 5 November 1993. Retrieved 21 July 2018.
  5. ↑ "Knorr® Kitchen – Our History – Brand Story". Web.archive.org. 11 June 2015. Retrieved 21 July 2018.


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