Klik (candy)

Klik (Hebrew: קליק‎) is an Israeli candy brand originally created by "Vered HaGalil", a company later sold to Unilever. They sell numerous chocolate products such as chocolate-covered corn flakes and malted milk balls.

In 2011, the brand was the second leading chocolate brand is Israel with a 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]

Between 1992 and 2003 a sub-brand named "Glik" was sold to the Ultra-Orthodox community and was kosher certified by Edah HaChareidis.[2]

In 2016 following an attempted cover up of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[3][4]

In recent years, Unilever has been criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[5][6]

References

  1. ↑ Nielsen: Cow Choclate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011
  2. ↑ צורף, איילה (18 May 2003). "יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק"". TheMarker (in Hebrew). Retrieved 17 May 2016.
  3. ↑ The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016
  4. ↑ Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016
  5. ↑ Unilever increased prices by reducing packaging, Globes, 1 November 2016
  6. ↑ 75, 70, 60, or 50 gram? The shrinking Klik package, YNET, 3 February 2015


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