Kebab Turki Baba Rafi

PT. Baba Rafi Indonesia
Subsidiary
Industry Middle Eastern food chain
Founded 2003 (original)
2005 (franchise)
Founder Nilam Sari
Headquarters Pondok Labu, Cilandak, South Jakarta, Indonesia
Number of locations
 1,200+ (2015)
Key people
 Nilam Sari (CEO)
Products Kebabs, hamburgers, sandwiches, canai breads, drinks, kripiks, frozen foods
Parent PT. Sari Kreasi Boga
Website www.babarafi.id

Kebab Turki Baba Rafi is the world's largest chain of kebab, which operates more than 1,200 outlets[1] in Indonesia, Malaysia, Philippines and Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneur, Nilam Sari. Beginning in 2005, the business applied the franchise system. It is owned by Nilam Sari, the company which also owns , PT BABA RAFI INDONESIA,Container Kebab, Voila!.

A Kebab Turki Baba Rafi outlet is operated either by a franchisee or by the corporation itself.[2] It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlets types are used, such as food carts, shops, booth, indoor and non-stop 24-hour outlets.

Kebab Turki Baba Rafi primarily sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripiks, canai breads, and frozen foods.[3][4]

The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.

History

The business began in 2003, with a cart operated by Nilam Sari at Nginden Semolo Street in Surabaya, Indonesia. She built the business due to a journey to Qatar. There, she met many kebab sellers. According to Nilam, the most delicious kebab is from Turkey. She uses the "Turki" trademark for interested customers. The "Baba Rafi" name was taken from Arabian word, "baba" meaning father, and "Rafi" is inspired from her first child's name, Rafi Darmawan.

In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines.[5] Later, Kebab Turki Baba Rafi has continued its expansion into India, Hong Kong, Netherlands, Bangladesh and other countries around the world. And now with her husband, Aat Shadewa, she build a new brand Momyrafi and will be the great brand like she built before.

Headquarters

The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008-2009.

The mascot of Kebab Turki Baba Rafi is Kebby.

References

  1. ↑ "World's biggest kebab chain, Baba Rafi, could be coming to NZ". Stuff. August 26, 2015. Retrieved December 16, 2017.
  2. ↑ Rachmadi, B.N. (2007). Franchising - Membedah Tawaran Franch.: (in Indonesian). Gramedia Pustaka Utama. p. 84. ISBN 978-979-22-2762-8. Retrieved December 16, 2017.
  3. ↑ "Kebab franchise plans to open 200 more outlets in next five years - SME - The Star Online". www.thestar.com.my. Retrieved 16 December 2017.
  4. ↑ "How digital fuelled Baba Rafi's globalisation". 7 January 2016. Retrieved 16 December 2017.
  5. ↑ "Kebab Baba Rafi Rambah Malaysia dan Filipina - Suara Pembaruan". Retrieved 16 December 2017.
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