Katzenworld

Katzenworld
Type of site
 Cat Blog
Founder(s) Marc-André Runcie-Unger
Yuki Chung
Laura Haile
Website katzenworld.co.uk
Launched March 2014 (2014-03)

Katzenworld is the UK's biggest blog platform on the subject of the cat. Katzenworld was founded by German-born Marc-André Runcie-Unger, Yuki Chung and Laura Haile.[1]. The name came from the German word Katzen meaning cats so it translates in English as Cats World. It was launched March 2014. It receives an average rate of 80.000 visits per month in 2017, Cision Media Intelligience.

Brand design

The brand's logo represents a Tuxedo Cat as its main focus. Promotional materials for the website and merchandise were then categorised into different colours.

Editors

Founder of Katzenworld - Marc-Andre Runcie-Unger
Founder of Katzenworld: Marc-Andre Runcie-Unger

Lead writer Marc has won awards from the cat writer association, receiving a certificate of excellence for being included in the Top 3 Cat Health Articles of 2016.[2] Ranked as part of the Top 15 Cat Influencers on the Web compiled by Allaboutcats.[3]

Contributors

Katzenworld has regular article contributions from animal welfare experts such as Royal Society for the Prevention of Cruelty to Animals | Rspca[4], UK cat behaviourist and author Anita Kelsey, UK charity Cats Protection [5] and feline welfare charity International Cat Care. [6][7].

Products and collaborations

Katzenworld’s news stories and the publication's online shop products generally target cat lovers & owners. First introduced through online competitions[8], Katzenworld launched its first collection of keyrings and personalised cat designs of the winners[9].

Following the exclusive appearance of 4cats toys in the Katzenworld online store, the products were then sold at pet shows such as the UK National Pet Show nationwide. [10] [11][12]Which helped the official UK launch of 4cats products in the UK and 4cats X Katzenworld collaborations.[13]

Awards and Nominations

YearAwardCategoryPlacedResult
2018 Lux Magazine Best Online Cat Information Platform 2018[14][15] -Won
2018 Feedspot Top 10 UK Cat Blogs[16] 2ndWon
2018 All About Cats Top 35 Worldwide Cat Blogs[17] -Won
2017 Vuelio Top UK Pet Blogs[18] 1stWon
2017FeedspotTop 100 Worldwide Cat Blog[19]8thWon
2017Thoroughly ReviewedTop 50 Worldwide Cat Blogs[20]-Won
2017All About CatsTop 35 Worldwide Cat Blogs[21]-Won
2017Tuxedo Cat BlogTop 30 Worldwide Cat Blogs[22]-Won

References

  1. ↑ "interview : Marc Andre". www.vuelio.com. Archived from the original on 2017-12-01. Retrieved 2017-12-01.
  2. ↑ "Cat Writers Award".
  3. ↑ "All about Cats Award".
  4. ↑ "article/RSPCA". katzenworld.co.uk. Archived from the original on 2017-12-01. Retrieved 2017-12-01.
  5. ↑ "article/Cats Protection". katzenworld.co.uk. Archived from the original on 2017-12-01. Retrieved 2017-12-01.
  6. ↑ "article/ICC". katzenworld.co.uk. Archived from the original on 2017-12-01. Retrieved 2017-12-01.
  7. ↑ "article : International Cat Care". www.icatcare.org. Archived from the original on 2016-06-24. Retrieved 2017-12-01.
  8. ↑ "August Cat photo competition Winner(s) - Katzenworld". Katzenworld. 2014-09-01. Retrieved 2018-01-18.
  9. ↑ "Guest Star: Boomer - One of the winners of our photo competition - Katzenworld". Katzenworld. 2014-07-17. Retrieved 2018-01-18.
  10. ↑ "Katzenworld to attend at the National Pet Show in Birmingham on 2017". CISION - PRWEB. Retrieved 2017-06-10.
  11. ↑ "Katzenworld to attend at the National Pet Show in London on 2017". CISION - PRWEB. Retrieved 2017-04-26.
  12. ↑ "Katzenworld to attend at the National Pet Show in Birmingham on 2018". National Pet Show - PRWEB. Retrieved 2018-01-01.
  13. ↑ "4Cats official UK and Italian Launch". CISION - PRWEB. Retrieved 2017-10-18.
  14. ↑ "Katzenworld - LUX Life Magazine Luxury Lifestyle Awards - UK 2018". Lux Magazine. Retrieved 2018-06-08.
  15. ↑ "Pet Product & Services Awards - Lux Magazine". Lux Magazine. Retrieved 2018-06-08.
  16. ↑ "Top 10 UK Cat Blogs and Websites To Follow in 2018". blog.feedspot.com. Retrieved 2018-06-08.
  17. ↑ Cats, All About (2018-01-15). "Top 35 Cat Blogs You Should Know About- 2018". We're all About the Cats. Retrieved 2018-06-08.
  18. ↑ "Top 10 UK Pet Blogs | Vuelio". vuelio.com. Retrieved 2018-01-09.
  19. ↑ "Top 100 Cat Blogs Every Cat Lover Must Read | Cats and Animal Blogs". blog.feedspot.com. Retrieved 2018-01-09.
  20. ↑ "Top 50 Cat Bloggers". thoroughlyreviewed.com. Retrieved 2018-01-09.
  21. ↑ Cats, All About (2017-01-15). "Top 35 Cat Blogs You Should Know About (Updated Aug, 2017)". We're all About the Cats. Retrieved 2018-01-09.
  22. ↑ "Our 30 Favourite Independent Cat Blogs - Tuxedo Cat". Tuxedo Cat. 2017-04-02. Retrieved 2018-01-09.
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