Kathleen Alder

Kathleen Alder

Kathleen Alder (born 29.07.1983 in Hamburg) is founder and director of the PR agency WildKat PR. She is also a speaker at conferences as an expert in public relations, promotion, concert organisation and social media in the classical music field.


Early life and career

Kathleen Alder was born in Hamburg and raised in a very musical household. Her father, Chris Alder, is an award winning music producer,[1] with prizes including a Grammy Award for Best Classical Vocal Solo. Before founding WildKat PR, Kathleen Alder worked with El Sistema in Venezuela, at the Mahler Chamber Orchestra in Berlin, TVT Europe and Universal Music Group in London. In 2008 she launched her own PR Agency under the name WildKat PR. Three years later, in November 2011, she was awarded PR Week’s prestigious “29 under 29”.[2] Besides running WildKat PR she speaks regularly at conferences and debates – most recently the Influencer Conference[3] in London and Berlin, at the MIDEM[4] in France and at Classical:Next[5] in Germany.

WildKat PR

WildKat PR was founded by Kathleen Alder in April 2008. Having gained professional experience in the music industry and in the advertising sector, Alder's initial goal was to apply professional commercial strategies to public relations within the arts and the media. She has given several interviews about founding WildKat PR, among others to The Times in 2013.[6] Since its founding, WildKat PR has worked with over 150 artists and organizations including Kings Place, Menuhin Festival Gstaad, Gustavo Dudamel, the Bamberg Symphony and the agency Manners McDade.[7]

In 2009, WildKat PR opened their Berlin branch, and in Summer 2013, the New York office was launched. In 2016 WildKat employ 10 permanent staff and a network of freelancers. Kathleen Alder is constantly keen to experiment with new work-life balance trends, for example she established a 6-hourday scheme for her employees, reported The Guardian.[8]

Network Dutyfy

In 2013, Kathleen Alder founded the Dutyfy Network, a network for women whose personal life and work life matter to them in equal measure.[9] The Website "The Wallbreakers" reported on the launch.[10]

Fellowship Noted Innovation

In 2015, Kathleen Alder created the fellowship Noted Innovation,[11] which aims to offer financial support, industry opportunities and mentorship to up-and-coming talent in arts administration. The idea is to customize the fellowship around the recipient, in order to maximize their full potential and their impact on the industry. The first award winners in 2015 were the project Young Music Lab and the trombone player Johannes Weidner. Both the English and German press covered the launch.[12][13][14][15]

Awards

  • 2011 – PR Week’s prestigious “29 under 29”[16]
  • 2017 – PANDA Women Leadership Contest 2017[17][18]


References

  1. ↑ , Chris Alder – Award winning music producer. Retrieved 2016-08-25.
  2. ↑ , 2011 PR Week’s prestigious “29 under 29”. Retrieved 2016-08-25.
  3. ↑ , Speakers of the Influencer Conference 2011. Retrieved 2016-08-25.
  4. ↑ , Speakers at MIDEM. Retrieved 2016-08-25.
  5. ↑ , Classical:Next "Mentoring Sessions 2012". Retrieved 2016-08-30.
  6. ↑ , The Times "I have blinding optimism when it comes to my own career". Retrieved 2016-08-26.
  7. ↑ , PR Week "WildKat PR wins work from music management agency Manners McDade". Retrieved 2016-08-26.
  8. ↑ , The Guardian "WildKat PR’s Six-Hour Day Experiment". Retrieved 2016-08-26.
  9. ↑ , Website of The Network Dutyfy. Retrieved 2016-08-25.
  10. ↑ , The Wallbreakers "DUTYFY". Retrieved 2016-08-39.
  11. ↑ , Website of Noted Innovation Fellowship. Retrieved 2016-08-25.
  12. ↑ , Arts Management "The first Noted Innovation Fellowship for young Classical Music managers". Retrieved 2016-08-25.
  13. ↑ , The Cross-Eyed Pianist "Noted Innovation Fellowship for young Classical Music managers". Retrieved 2016-08-25.
  14. ↑ , Kulturförderpunkt "Stipendium Noted Innovation Fellowship". Retrieved 2016-08-25.
  15. ↑ , HelloStage "Spotlight Shines on Arts Administration". Retrieved 2016-08-26.
  16. ↑ , PR Week's prestigious "29" under "29". Retrieved 2016-08-25.
  17. ↑ , PANDA Women Leadership Contest 2017. Retrieved 2017-07-21.
  18. ↑ , PANDA Women Leadership Contest 2017. Retrieved 2017-08-01.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.