KWSX

As KXOB

KWSX was originally KXOB. In December 1946, founding company Valley Broadcasting Company (VBC) was granted a construction permit to put a new AM station on the air in Stockton at 1280 with 1,000 watts, directional to the west at night. This new AM would sign on in the Spring of 1947 with the call sign KXOB, co-owned with KXOA in Sacramento and KXOC in Chico. VBC partners were: Lincoln Dellar, Executive Director (90%), and Morton Sidley (10%). KXOB's offices and studios were originally at 2013 Pacific Avenue in Stockton with the transmitter site at Beyer Lane and East Harding Way northeast of Stockton. In the Fall of 1950, studio facilities would be moved to the Beyer Lane transmitter site, presumably as a cost-cutting measure.

April 1952 would see KXOB's first change in ownership as radio and newspaper executive Clem John Randau would buy KXOB from Lincoln Dellar for $200,000. The FCC would approve the transaction on July 10, 1952. Clem and Beatrice Randau would own 55% of KXOB with other principals Sherrill Corwin, Ralph Stolkin, and Edward G. Burke, Jr., doing business as Hotel Stockton Broadcasting. Mr. Randau also owned minority stock in New York radio station WNEW. Randau would also be the man who would move 1280 to its heritage, legendary storefront location at the northeast corner of El Dorado Street and Weber Avenue—The Hotel Stockton. The station would occupy this highly visible, landmark address within sight of the head of the Stockton Channel for over 40 years.

Randau's ownership of KXOB wouldn't last long, however. On September 9, 1953, the FCC approved the sale of KXOB to 36-year-old Joseph Gamble, in whose family the station would remain into the 1990s. Gamble's brother-in-law and former newspaper reporter, Ort J. Lofthus, then-Sales Manager of KCMJ, Palm Springs, another of Gamble's stations, would be brought to Stockton to head KXOB as General Manager.

As KJOY

Sometime between the Fall of 1953 and the Fall of 1956, KXOB would become KJOY, with the company's DBA ("doing business as") changing, in turn, to "KJOY, Inc." This DBA wouldn't last long, either: on October 30, 1956, the DBA would become "Joseph Gamble Stations, Inc." Jesus

On November 29, 1963, tragedy would befall KJOY and the Gamble family: owner Joseph would suffer a fatal heart attack at KJOY's Hotel Stockton offices. GM Ort Lofthus is elected president of Joseph Gamble Stations (KJOY, Stockton; KJAY, Sacramento; and KLAN, Lemoore). Mr. Gamble was 46.

In February 1968, Joseph Gamble Stations would request the KJAX callsign for KJOY's new FM sister station at 99.3 MHz. This would be the 2nd time Gamble Stations would have this call sign: the first being 1150 KJAX in Santa Rosa in 1958. When Gamble Stations sold the 1150 license in 1963, the new owners changed the call letters to KPLS.

In KJOY's early years, some notable personalities included such names as Mort Cooper, Jim Tracewell, Ken Wayne, Ron Reynolds, Ted Payne, Denny Kirwan and Rick Cimino, with Spencer Tyler and Jerry Simpson in the KJOY News Department. Airing in the early and mid-1960s would be names such as Terry Rose, Ken Minyard and Mac MacGregor, then later still, Don Imus (1969), Mike Wynn, Roy Williams, Dave Bowling, David Allan Kraham, Al "the Roadrunner" Heathman, Pat Kelley, Bill Bishofberger, Johnny Milford, John Willyard, Chrys Fasoli, Sheilah Bowman, Bill Daniels, Steve Young, Jerry Fuentes, Steve Blum as News Director, Bob Tilden, Scott Thomas, Terry Nelson, et al.

KWSX former Powertalk logo used until June 10, 2018