Juicy Juice

Juicy Juice
Product type Beverage
Owner Harvest Hill Beverage Company
Country United States
Introduced 1977
Website www.juicyjuice.com

Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States using the slogan "100% juice for 100% kids."[1]

History

Juicy Juice was introduced by Libby's (then a subsidiary of Nestlé) in 1977.[2] Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.[3][4]

Manufacture

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[5]

Advertising

In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.[6]

The PBS Kids show Arthur used Juicy Juice as an advertisement since 1996 up to at least 2005.

Juicy Juice ventured into NASCAR for a one-race deal with Sprint Cup Series driver Ricky Stenhouse Jr. where he came home in 13th at the 2015 Bank of America 500 in Charlotte.[7]

References

  1. ↑ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
  2. ↑ "Archived copy". Archived from the original on 2014-05-05. Retrieved 2014-05-05.
  3. ↑ Rothman, Max (2 July 2014). "Nestlé USA unloads stake in Juicy Juice". BevNet. Retrieved 16 March 2018.
  4. ↑ Bray, Chad (2 July 2014). "Nestlé to sell Juicy Juice brand to Brynwood Partners". The New York Times. Retrieved 15 March 2018.
  5. ↑ "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.
  6. ↑ Phoenix, Claire. "Nestlé uses live ‘tweets’ in ad campaign" Archived 2010-08-24 at the Wayback Machine., FoodBev.com, 19 June 2009.
  7. ↑ "Feeling blue: Check out Ricky Stenhouse Jr. 2015 paint schemes". Foxsports.com. October 20, 2016. Retrieved May 11, 2017.
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