Journal of Marketing Research

Journal of Marketing Research  
Discipline Marketing
Language English
Edited by Rajdeep Grewal
Publication details
Publication history
 1964-present
Publisher
Frequency Bimonthly
3.700
Standard abbreviations
J. Mark. Res.
Indexing
CODEN JMKRAE
ISSN 0022-2437 (print)
1547-7193 (web)
LCCN 68004962
OCLC no. 1783303
Links

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.[1][2][3] According to the Journal Citation Reports, the journal has a 2017 impact factor of 3.700.[4]

Awards

  • In 1996 the journal established the Paul E. Green Award in honour of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.[5]
  • The journal awards the William F. O'Dell Award for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.[6]

Editors-in-chief

The following persons are or have been editor-in-chief of this journal:[7]

  • Robert Ferber (1964–1969)[8][9]
  • Frank Bass (1972-1975)
  • Ralph Day (1969-1972)[10]
  • Harper Boyd [11]
  • Gilbert A. Churchill (1978-1982)
  • William Perreault (1983-1985)
  • Robert Peterson (1986-1988)
  • Michael Houston (1988-1991)
  • Barton Weitz (1992-1994)
  • Vijay Mahajan (1995-1997)
  • Russell S. Winer (1997-2000)
  • Wagner A. Kamakura (2000-2003)
  • Dick R. Wittink (2003-2005)
  • Russell S. Winer (2005-2006)
  • Joel Huber (2006–2009)
  • Tulin Erdem (2009-2012)
  • Robert Meyer (2012-2016)
  • Rajdeep Grewal (2016–present)

Notable papers

  • Green, Paul E. and Vithala R. Rao (1971). "Conjoint Measurement for Quantifying Judgmental Data". Journal of Marketing Research. 8 (3): 355–363. doi:10.2307/3149575. JSTOR 3149575.
  • Churchill, Gilbert (1979). "A paradigm for developing better measures of marketing constructs". Journal of Marketing Research. 16 (1): 64–73. doi:10.2307/3150876. JSTOR 3150876.
  • Oliver, Richard L. (1980). "A cognitive model of the antecedents and consequences of satisfaction decisions". Journal of Marketing Research. 17 (4): 460–469. doi:10.2307/3150499. JSTOR 3150499.
  • Fornell, Claes and David F. Larcker (1981). "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error". Journal of Marketing Research. 18 (1): 39–50. doi:10.2307/3151312. JSTOR 3151312.
  • Churchill, Gilbert A. and Carol Surprenant (1982). "An investigation into the determinants of customer satisfaction". Journal of Marketing Research. 19 (4): 491–504. doi:10.2307/3151722. JSTOR 3151722.
  • Simonson, Itamar, and Amos Tversky (1992). "Choice in context: Tradeoff contrast and extremeness aversion". Journal of Marketing Research. 29 (3): 281–295. doi:10.2307/3172740. JSTOR 3172740.
  • Keller, Kevin Lane, and David A. Aaker (1992). "The effects of sequential introduction of brand extensions". Journal of Marketing Research. 29 (1): 35–50. doi:10.2307/3172491. JSTOR 3172491.
  • Boulding, William, Ajay Kalra, Richard Staelin, and Valarie Zeithaml (1993). "A dynamic process model of service quality: from expectations to behavioral intentions". Journal of Marketing Research. 30 (1): 7–27. doi:10.2307/3172510. JSTOR 3172510.
  • Aaker, Jennifer (1997). "Dimensions of brand personality". Journal of Marketing Research. 34 (3): 347–356. doi:10.2307/3151897. JSTOR 3151897.
  • Zaltman, Gerald (1997). "Rethinking market research: Putting people back in". Journal of Marketing Research. 34 (4): 424–437. doi:10.2307/3151962. JSTOR 3151962.
  • Ansari, Asim. and Carl F. Mela (2003). "E-customization". Journal of Marketing Research. 40 (2): 131–145. doi:10.1509/jmkr.40.2.131.19224.
  • Ding, Min, Rajdeep Grewal, and John Liechty (2005). "Incentive-aligned conjoint analysis". Journal of Marketing Research. 42 (1): 67–82. doi:10.1509/jmkr.42.1.67.56890. JSTOR 30162357.
  • Novemsky, Nathan, and Daniel Kahneman (2005). "The boundaries of loss aversion". Journal of Marketing Research. 42 (2): 119–128. doi:10.1509/jmkr.42.2.119.62292. JSTOR 30164009.

References

  1. ↑ Churchill, Gilbert A.; Perreault, William D. (1982). ""JMR" Editorial Policies and Philosophy". Journal of Marketing Research. 19 (3): 283–287. doi:10.2307/3151562.
  2. ↑ Huber, Joel; Kamakura, Wagner; Mela, Carl F. (2014). "A topical history of JMR". Journal of Marketing Research. 51 (1): 84–91. doi:10.1509/jmr.51.1.02.
  3. ↑ Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4.
  4. ↑ "Journal of Marketing Research". 2014 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2017.
  5. ↑ https://news.wharton.upenn.edu/feature-stories/2012/10/in-memoriam-paul-e-green/
  6. ↑ https://www.ama.org/publications/JournalOfMarketingResearch/Pages/WilliamFO%27DellAward.aspx
  7. ↑ https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMRPreviousEditors.aspx
  8. ↑ http://www.acrwebsite.org/volumes/5888/volumes/v09/NA-09/
  9. ↑ Pearl, Robert; Sudman, Seymour (1982). "In Memoriam: Robert Ferber 1922–1981". The American Statistician. 36 (4): 355–355. doi:10.1080/00031305.1982.10483046.
  10. ↑ David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal of Marketing Research: February 2014, Vol. 51, No. 1, pp. 94-95.
  11. ↑ http://news.stanford.edu/news/2000/january26/boyd-126.html


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