John Paul Mitchell Systems

John Paul Mitchell Systems
Industry
Founded Hawaii, U.S.
1980
Headquarters Beverly Hills, California, U.S.
Area served
 Worldwide
Key people
Revenue Increase $1 billion (2015)
Number of employees
 183
Website paulmitchell.com

John Paul Mitchell Systems ("JPMS") is an American manufacturer of hair care products and styling tools through several brands including Paul Mitchell, Tea Tree, and MITCH. It was founded in 1980 by John Paul DeJoria and Paul Mitchell. The company was formerly located in Beverly Hills, California; its world headquarters is now in Century City, California, with its operations facility in Santa Clarita, California. The company is also well known for its Paul Mitchell Schools. With 109 locations throughout the United States, Paul Mitchell Schools is the largest cosmetology and barber school franchise globally. JPMS was the first professional hair care company to publicly oppose animal testing[1], and remains privately owned and independent.

History

1980 -

With just $700, John Paul DeJoria and Paul Mitchell launch JPMS. The first Paul Mitchell products are Shampoo One, Shampoo Two, and The Conditioner, which debut in black-and-white packaging since color printing was too expensive at the time.

1983 -

John Paul Mitchell Systems establishes a self-sustaining, solar-powered awapuhi farm in Hawaii—all of the awapuhi used in its products is still harvested there today.

1987 -

Paul Mitchell stars in a national advertising campaign with the tagline, “This man does not want you to buy his products. Anywhere.” The ad firmly establishes the company’s commitment to the professional beauty industry and fighting diversion.

1987 -

Paul Mitchell enters the world of lifestyle sports marketing and sponsors Team Paul Mitchell Karate, a martial arts team based in Rhode Island.

1989 -

Paul Mitchell passes away at age 53 after losing his battle with pancreatic cancer. His share of the company is passed to his son, Angus Mitchell.

1990 -

The company receives a Humanitarian Award from People magazine for its ethical treatment of animals.

1998 -

Paul Mitchell introduces Paul Mitchell the color, their first professional hair color brand.

2001 -

The first Paul Mitchell School opens its doors in Costa Mesa, California and sets a new standard for education in the pro beauty industry.

2004 -

Paul Mitchell revolutionizes the blowout and reduces drying time with the launch of Super Skinny Serum (still one of the company’s bestselling products).

2005 -

The Tea Tree brand partners with leading environmental organizations and pledges to help make the planet a greener place.

2017 -

Paul Mitchell Schools raise $1.5 million for various charities[2] at its annual FUNraising Gala, bringing its 14-year total to $18.2 million.

References

  1. ↑ https://www.peta.org/living/personal-care-fashion/paul-mitchell/
  2. ↑ https://paulmitchell.edu/blog/posts/paul-mitchell-schools-raise-15m-for-charity-in-2017-funraising-campaign


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