John Hegarty (advertising executive)

John Hegarty at Web Summit 2017

Sir John Hegarty (born 1944[1]) is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973 he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]

He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991,[3] and was knighted for his services to the advertising and creative industries in 2007.[2][4]

Bibliography

  • —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
  • —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.

References

  1. ↑ VIAF record
  2. 1 2 "Sir John Hegarty". Retrieved 18 August 2014.
  3. ↑ "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
  4. ↑ "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.


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