Joe & The Juice

Joe & The Juice
Private
Industry Coffee shop
Founded 2002 (2002)
Copenhagen, Denmark
Founders Kaspar Basse
Number of locations
 200+ [1]
Area served
 Denmark
Sweden
Norway
United States
Iceland
England
France
Switzerland
Netherlands
Germany
Hong Kong
Singapore
South Korea
Australia
Revenue US$396 million (2016 estimate)[2]
Website www.joejuice.com

Joe & The Juice (stylized as JOE & THE JUICE) is a chain of juice bars and coffee shop around the world. They have over 200 locations in North America, Europe, Asia, and Australia.[1] The restaurants serve predominantly coffee, juice, and sandwiches.[3]

History

Joe & The Juice was founded in 2002 by Kaspar Basse,[4] at the time in his late 20s.

In 2013, Valedo Partners bought the company for $48 million, though Basse retained a 10 percent stake. General Atlantic invested in October, 2016, to help fund expansion into the United States.[4]

Although Joe & The Juice competes with both coffee shops like Starbucks and stores like Jamba Juice, Basse has tried to develop a different atmosphere at the restaurants, opting instead for what has been described as an "edgier" vibe.[5] Managers are generally given autonomy over their stores.[5]

The company is also known for building a culture around a "Cult of Bros."[4] In Denmark in 2017, the company was accused of discriminating against a female applicant.[6]

Locations

In addition to locations throughout Scandinavia, Joe & The Juice has locations in San Francisco, Los Angeles, Chicago, Miami, Washington, D.C., New York City, Reykjavik, London, Birmingham, Nice, Zurich, Amsterdam, Hamburg, Hong Kong, Singapore, Seoul, and Sydney.[1]

See also

References

  1. 1 2 3 "Store list". Joe & The Juice. Retrieved July 26, 2018.
  2. ↑ "Company Overview of JOE & THE JUICE A/S". Bloomberg. Retrieved July 27, 2018.
  3. ↑ "Menu". Joe & The Juice. Retrieved July 26, 2018.
  4. 1 2 3 Winston Ross (October 25, 2017). "Meet the Ex-Karate Champ Who Built an International Coffee and Juice Chain Around a Cult of Bros". Money. Retrieved July 26, 2018.
  5. 1 2 Rina Raphael (January 11, 2017). "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. Retrieved July 26, 2018.
  6. ↑ Christian Hansen (June 26, 2017). "Joe & The Juice fik to ansøgninger: Nu bliver de straffet for deres reaktion". BT.
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