Jo Malone London

Jo Malone London
Subsidiary
Industry Cosmetics
Founded London, England (1983)
Founders Jo Malone
Products Fragrance, Bath & Body
Parent Estée Lauder Companies (1999–present)
Website Jo Malone London

Jo Malone London is a British perfume and scented candle brand,[1] founded by Jo Malone in 1983. It has been owned since 1999 by Estée Lauder.[2] The brand is known for its expensive perfumes, luxury candles, bath products, and room scents.

History and media

The brand became popular in the United States following Ms Malone's appearance on The Oprah Winfrey Show.[3] In 1999, Jo Malone sold the company to Estée Lauder Companies for "undisclosed millions".[2] Ms Malone continued to work for the brand as creative director until 2006,[4] and was barred from creating a new fragrance or skincare line for 5 years due to a non-compete agreement.[3]

Marketing

The brand is represented by English model and musician Karen Elson and model and actress Poppy Delevingne who have served as spokespersons for the brand.[1]

References

  1. 1 2 Melissa Magsaysay, Jo Malone London brings a Brit spirit — and personalized scents — to Beverly Hills Los Angeles Times, 16 November 2017
  2. 1 2 Gordon, Bryony (2 March 2011). "Jo Malone and her heaven sent talent". Daily Telegraph. Retrieved 16 July 2015.
  3. 1 2 CHERYL WISCHHOVER, Jo Malone’s Quiet Comeback: You probably didn’t even realize she’s been gone. racked.com 12 December 2016
  4. ↑ RACHEL FELDER, Getting to know Jo Malone, who’s already familiar to perfume lovers The New York Times 16 October 2016
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