Janie Schaffer

Janie Schaffer
Born Janie Godber
25 December 1961 (1961-12-25) (age 56)
Residence London, England
Nationality British
Occupation Owner of Fiorucci
Children Amber, Daisy, Madison

Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox, and bought the iconic Italian brand Fiorucci in 2015.

Early life

Born Janie Godber, she attended the London School of Fashion.

Business career

Working in her early years as a designer, Janie Schaffer joined Marks & Spencer in 1983 as a trainee buyer.[1][2]

Knickerbox

In October 1986 Janie Schaffer and her future spouse Stephen Schaffer launched lingerie chain Knickerbox with a £75,000 investment loan, opening their first store on Regent Street, London.[3] Within two years the company was making annual profits of over £6 million,[1] and by 1992 the business had expanded to 70 stores.[4] In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company.[2][3] After taking time out to be with her triplet daughters, Janie Schaffer consulted for The Oasis Group, developing and launching the Odille lingerie line.[5]

2008 - 2015

In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with US retailer Victoria's Secret, a subsidiary of Fortune 500 firm Limited brands Inc with 1,025 stores worldwide.[6] Janie Schaffer returned to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer.[2][7][8]

Fiorucci

In 2015 Janie bought the iconic Italian brand Fiorucci. It is one of the last remaining heritage brands with global recognition and a history of retailing in Europe, the US and the Far East. With her business partner Stephen Schaffer, the brand was relaunched in the summer of 2017 with a new Fiorucci website. A three storey flagship store opened on Brewer Street in Soho in September during London Fashion Week. The following month, Rizzoli released a 50th anniversary book on the brand simply entitled Fiorucci. The Schaffers plan to open a second store in New York in 2017, followed by one in Milan. 

The Sunday Times "Janie Schaffer has bought Fiorucci"

References

  1. 1 2 Graham, Caroline (November 12, 2012). "The VERY racy past of the lacy Knicker Queen flying in to save M&S: A romance with Princess Diana's biographer, a messy divorce and IVF triplets... the secrets of Janie Schaffer". dailymail.co.uk. Retrieved March 23, 2013.
  2. 1 2 3 Butler, Sarah (November 9, 2012). "Marks & Spencer turns to US-based lingerie expert to revive its fortunes". guardian.co.uk. Retrieved March 23, 2013.
  3. 1 2 Creevy, Jennifer (November 6, 2012). "Janie Schaffer: Who is Marks & Spencer's "Knicker Queen"?". retail-week.com. Retrieved March 23, 2013.
  4. ↑ Milner, Richard (2 September 1990). The Mail on Sunday. Missing or empty |title= (help)
  5. ↑ Robson, Julia (March 15, 2004). "Under cover in the high street". telegraph.co.uk. Retrieved March 23, 2013.
  6. ↑ Kilcooley-O'Halloran, Scarlett (November 6, 2012). "Marks & Spencer Hires Victoria's Secret Chief Creative Officer". vogue.co.uk. Retrieved March 23, 2013.
  7. ↑ Ruddick, Graham (November 5, 2012). "Marks & Spencer turns to Victoria's Secret to boost sales". telegraph.co.uk.
  8. ↑ Chapman, Matthew (November 5, 2012). "M&S shakes up womenswear team". marketingmagazine.co.uk. Retrieved March 23, 2013.
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