Jane West (campaigner)

Jane West is an American cannabis activist and CEO of the cannabis lifestyle brand Jane West.[1] She is best known as the founder of cannabis networking organization Women Grow. In 2016, Inc. magazine named her “the most widely recognized female personality in cannabis."[2]

Edible Events

In October 2013, West, a married mother of two living in a Denver suburb, created her alter ego Jane West to anonymously host monthly bring-your-own-marijuana dinner parties. On February 28, 2014, she lost her job as a corporate event planner when her employer spotted her smoking vaporized marijuana on CNBC as part of its coverage of Colorado’s legalization of cannabis.[3] Adopting West as her full-time professional name, she continued to host marijuana-friendly gatherings through her production company Edible Events. She’d later write, “At times I’ve struggled with the feeling that I was in way over my head. But as I worked through the struggles, I found that Jane West was stronger, smarter and more powerful than the person I had been.”[4]

In May 2014, West began collaborating with the Colorado Symphony Orchestra on “Classically Cannabis: The High Note Series,” a series of bring-your-own cannabis fundraising concerts. The series received international media attention after the Denver officials warned organizers that the events risked violating public marijuana consumption laws unless those responsible made the shows invitation only.[5]

Women Grow

In August 2014, West raised $42,000 in seed money from 14 cannabis businesswomen and co-founded Women Grow in Denver with Jazmin Hupp.[6] The organization focused on hosting networking events with notable speakers in order to serve “as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale.”[7] While the first networking event drew 70 attendees, by February 2016 Women Grow had chapters in 44 cities, 21,000 newsletter subscribers and 30,000 followers on Instagram.[8] In June 2016, West and Hupp stepped down from their respective roles as Women Grow’s national events director and CEO.[9] West and Hupp continue to serve on Women Grow’s national board of directors, while Kristina Neoushoff serves as its CEO.[10][11]

Jane West lifestyle brand

In 2016, West announced she’d raised $1 million in capital financing to develop the Jane West lifestyle brand, one that aimed to feature “Luxe accessories for a modern, sophisticated cannabis experience.”[12][13] The company’s product lines include high-end glass bongs developed in collaboration with pipe developer Grav Labs, named by fashion website Refinery29 as one of “the most stylish ways to get high," as well as a series of portable smoking accessories that according to Entrepreneur magazine had "the potential to revolutionize the way adult women see cannabis.”[14][15][16] In January 2018, the company launched an equity crowdfunding campaign on the investment portal Republic.[17]

References

  1. "Meet Jane". Jane West. Retrieved 2018-04-13.
  2. Dessi, Chris (March 18, 2016). "How This Female Marijuana Entrepreneur Is Sparking a Movement and Building an Empire". Inc.com. Retrieved September 14, 2017.
  3. Baca, Ricardo (March 3, 2014). "Amy Dannemiller dabbled in the pot biz and lost her day job as result". The Denver Post. Retrieved September 14, 2017.
  4. "Jane's Domain: Please Allow Me to Introduce Myself". Jane West. Retrieved September 14, 2017.
  5. Healy, Jack (May 24, 2014). "Debussy, Wine and B.Y.O.M. at a Fund-Raiser in Denver". The New York Times. ISSN 0362-4331. Retrieved September 14, 2017.
  6. Sanger, Brittney. "Jane West: One Of The Most Influential People In Cannabis". herb.co. Retrieved September 14, 2017.
  7. "About - Women Grow". Women Grow. Retrieved September 14, 2017.
  8. Kavilanz, Parija. "The women of marijuana". CNNMoney. Retrieved September 14, 2017.
  9. Neoushoff, Kristina (July 1, 2016). "Say Hello To Our New CEO - Women Grow". Women Grow. Retrieved September 14, 2017.
  10. Schroyer, John (August 23, 2017). "What happened to Women Grow?". Marijuana Business Daily. Retrieved September 14, 2017.
  11. "About - Women Grow". Women Grow. Retrieved October 9, 2017.
  12. Cohen, Susan (October 27, 2016). "Jane West Raises $1M in Capital, Launches Modern Glassware Collection | Cannabis Now". Cannabis Now. Retrieved September 14, 2017.
  13. "Home". Jane West. Retrieved September 14, 2017.
  14. Simmons, Kate McKee (December 2, 2016). "Jane West Launches New Line of Glass, Just in Time for Holiday Shopping". Westword. Retrieved September 14, 2017.
  15. Jacoby, Sarah. "22 Of The Most Stylish Ways To Get High". Retrieved September 14, 2017.
  16. Hasse, Javier (2018-04-04). "The Bumpy Road to Becoming the Martha Stewart of Cannabis". Entrepreneur. Retrieved 2018-04-13.
  17. Cabot, Heather. "How This Pot Lifestyle Guru Aims To Raise A Million Dollars". Forbes. Retrieved 2018-04-13.
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