Jack Link's Beef Jerky

Link Snacks, Inc.
Industry Food manufacturing
Founded Minong, Wisconsin, U.S.A
(1986 (1986))
Founder John 'Jack' Link
Headquarters Minong, Wisconsin, United States of America[1]
Area served
 Worldwide
Key people
  • Jack Link
  • Troy Link
Products
Website

Jack Link's Beef Jerky is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.[3] Jack thought of the idea to make jerky while hunting with his family. He used his great-grandfather's Old World recipes.[4] They are known for their "Messin' with Sasquatch" ads.

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.[5][6]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [7] in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

Advertising

In 2013, they signed a sponsorship deal with the Seattle Mariners.[8]

In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[9] This new logo was designed by Davis Design of Mississauga, Ontario.[10]

In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".[11]

In 2017, Jack Link's extended its popular "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[12]

The company also allows consumers to learn exactly what they are eating. Proteins are a major component of their jerky. By explaining the effects of proteins on the body, and by having nutritionist, Christina Meyer-Jax, overviewing the health contributions of jerky, Jack Link's is able to appease a wider audience.[13]

As of September 2017 , the company sells apparel in their online store.

References

  1. ↑ http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jacks_links_by_davis.php
  2. ↑ http://www.jacklinks.com/pages/our-story
  3. ↑ Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel.
  4. ↑ "About Us | Jack Link's". www.jacklinks.com. Retrieved 2017-09-15.
  5. ↑ "JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY" (Press release). Link Snacks, Inc. August 27, 2014.
  6. ↑ Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune.
  7. ↑ https://www.theguardian.com/business/2014/feb/21/peperami-unilever-jack-links
  8. ↑ Schuyler, David (April 2, 2013). "Jack Link's inks sponsorship of Seattle Mariners". Milwaukee Business Journal.
  9. ↑ http://www.meatpoultry.com/articles/news_home/Trends/2015/04/Jack_Links_rolls_out_new_logo.aspx?ID=%7BFD27561B-6ECB-49D1-B4E2-4B3E0A1F98A0%7D&cck=1
  10. ↑ http://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jacks_links_by_davis.php
  11. ↑ Liviu Marica. "Messin' with Sasquatch". Daily Commercials. Retrieved 2 June 2015.
  12. ↑ https://www.ispot.tv/ad/wktT/jack-links-beef-jerky-sasquatchworkout-kats-calves iSpot
  13. ↑ "Nutrition". www.jacklinks.com. Retrieved 2017-09-15.


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