JW Player

JW Player
Private
Founded 2005 (2005)
Founder Jeroen Wijering
Headquarters New York City, New York
Website jwplayer.com

JW Player is a New York based company which has developed a video player software of the same name.[1] The player, for embedding videos into web pages, is used by news, video-hosting companies and for self-hosted web videos. The company has also created the video management software "JW Platform", formerly known as "Bits On The Run".[2]

History

JW Player was developed in 2005 as an Open source project.[2] The software is named after the founder and initial developer Jeroen Wijering.[3] It initially was distributed via Wijering's blog. In about 2007 it was integrated into the advertising company named LongTail, which was renamed after the software in 2013. In 2008 a company, headquartered in New York, was formed which continued to develop and distribute the player.[4]

During the early development, before it was purchased by Google, YouTube videos were streamed by JW Player.[5][6] In 2015 JW Player was rewritten to reduce size and load time. Version 7 was licensed under the proprietary Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license. It had integrated support for HTML5 Video and Flash Video,[7] allowing video to be watched on phones, tablets and computers. That year the company's paying customer base grew by more than 40 percent to 15,000, 60% from the USA. 2.5 million websites used the free edition, playing about a billion videos per month.[7][8]

In 2016, the company released a new simpler-to-use version of its product, entitled JW Showcase.[6] JW Player continues to be used by many companies, including ESPN,[5] Electronic Arts and AT&T.

Features and licensing

JW Player is proprietary software. There is a free basic version under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States license in which videos are displayed with an overlaid company watermark, and a commercial 'software as a service' version.

JW Player supports MPEG-DASH (only in paid version), Digital rights management (DRM) (in collaboration with Vualto), interactive advertisement, and customization of the interface through Cascading Style Sheets.[7]

References

  1. ↑ Cheredar, Tom. "With $20M, JW Player wants video publishers to look past YouTube". VentureBeat. Retrieved 14 April 2015.
  2. 1 2 Ryan Lawler, 24. October 2013: LongTail Video Rebrands As JW Player Because That’s What Customers Know Them For
  3. ↑ Jocelyn Johnson (VideoInk), 18. January 2016: 5Qs with JW Player’s Jeroen Wijering and Chris Mahl
  4. ↑ "JW Player Raises $20M To Help Video Publishers Look Beyond YouTube". Tech Crunch, Sep 17, 2014 by Anthony Ha
  5. 1 2 "How JW Player became the largest video player behind YouTube and Facebook". The Drum, 7 August 2015 by Natan Edelsburg
  6. 1 2 "JW Player’s New “JW Showcase” Further Enables DIY Streaming Services". VideoInk Jocelyn Johnson | Aug 23, 2016
  7. 1 2 3 Troy Dreier (Streaming Media Magazine), 13. August 2015: JW Player 7 Released, With DASH Support and Speed Improvements
  8. ↑ Anthony Ha (TechCrunch), 5. January 2016: JW Player Raises $20M To Expand Its Video Platform
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