Invoke

Invoke Solutions
Industry Technology for market research
Founded 1999 (1999)
Headquarters Boston, United States
Website http://invoke.com/

Invoke Solutions is a market research company founded in 1999 and based in the United States.

The company was founded in Tel Aviv, Israel and funded by Bain Capital Ventures. Since 2010, Invoke has been headquartered in the Boston area in the US and is supported by North Atlantic Capital.

E-Learning in Israel

Initially, the company was founded as NetOnCourse by Aharon Ronen Mizrahi and Amir Meir Weisenstern with United States patents (8549076, 7092821)[1] [2] for large group interactions via mass communications networks. Patents were also received from other countries such as Singapore and Australia.

The patented technology was initially used for e-learning, but then adapted for market research. The company was renamed as Invoke Solutions in April 2003 after a round of $6 million in funding.[3] Tools were built around the core technology to support large-scale focus groups and associated applications.

Market Research in the United States

By 2005 the company was headquartered in Massachusetts[4] and marketed online as a hybrid qualitative-quantitative research approach under the name Invoke LIVE™. The ability to capture metrics while conducting discussion-based interviews at a large scale combines elements of focus groups, in-depth interviews, and online surveys into something completely different than any of the methods alone.

In 2010, eBay and Invoke were finalists at the IIR Explor Awards for research to provide feedback on eBay's Buyers and Sellers feedback system.[5][6]

In late 2016/early 2017, a new management team was put in place.

References

  1. ↑ "Large group interactions".
  2. ↑ "Large group interactions via mass communication network".
  3. ↑ "Invoke Solutions Secures $6 Million in Series B Funding; Online Marketing Research Solution Provider NetOnCourse Re-Brands Itself As Invoke Solutions". Press release. April 14, 2003. Retrieved December 13, 2013.
  4. ↑ "Software as a market research provider". Mass High Tech. July 25, 2005. Retrieved December 13, 2013.
  5. ↑ Mike Katz and Peter Mackey (April 2010). "How hybrid research allowed eBay users to give feedback on the feedback system". Quirk's Marketing Research Review. p. 26. Retrieved December 13, 2013.
  6. ↑ "The Explor Awards Finalists: eBay and Invoke Solutions". Market Research Event blog. September 20, 2010. Retrieved December 13, 2013.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.