InvoCare

Invocare Limited
Public
Traded as ASX: IVC
Industry Funeral Services
Founded 2001
Headquarters Sydney, Australia
Number of locations
 290 funeral homes & 16 cemetery crematoria (2018)
Key people
 Martin Earp, CEO
Products Funerals, Cemeteries, Cremations, Pre-planning
Website invocare.com.au

InvoCare Limited (InvoCare) is an Australian public company with funeral interests in Australia, New Zealand and Singapore. InvoCare is the largest private provider of funeral homes, cemeteries and crematoria in the Asia-Pacific.[1] InvoCare employs around 1,800 people globally and has a current turnover of approximately $400 million a year.[2]

Incorporation

InvoCare Limited was created in 2001 as part of a divestment by Service Corporation International who sold an 80% stake of their Australian funeral division to a consortium led by Macquarie Bank. In 2003 InvoCare Limited was floated on the Australian Securities Exchange.[3]

Brands

InvoCare owns and operates a number of funeral service brands in the Australian and New Zealand marketplaces and operate more than 270 funeral homes and 16 cemeteries and crematoria[4] in their network. Through their ‘Protect & Grow’ investment plan, InvoCare are continuously reviewing acquisition[5]opportunities in both their core and new regional markets, to provide them with the right brands in locations in order to position the business for long-term sustainable growth.

Australian Brands

In Australia, InvoCare own three national brands - White Lady Funerals[6], Simplicity Funerals[7] and Value Cremations which make up approximately 120 locations and mobile services. In addition to these brands, InvoCare also have more than 40 regional brands including Le Pine Funerals[8] in Victoria (Australia), Guardian Funerals[9] in New South Wales, Purslowe & Chipper Funerals[10] in Western Australia and George Hartnett Metropolitan Funerals[11] in Queensland.

Founded in 1987, White Lady Funerals is proudly Australian and operates in over 50 locations Australia wide. Their logo tagline is "a woman's understanding" highlights their unique and distinctive positioning within the funeral industry as a woman-only funeral offering to all families. All ladies wear a white suit with burgundy akubra hat which sets them apart from other funeral directors.[12]

Founded in 1979, Simplicity Funerals is one of Australia's longest standing funeral service brands[13]. They offer families the option to visit one of their 55 locations or meet with a mobile arranger. Their vision is to give families real choice in funeral services through simple funeral services made easy at affordable prices[14]. To back their positioning around providing affordable prices, they offer families a price guarantee called the Simplicity Guarantee[15].

New Zealand Brands

In New Zealand, InvoCare own approximately 35 funeral homes and increasing as a result of their "protect and grow" acquisition strategy. Brands in New Zealand include Gee & Hickton Funeral Directors[16] in Upper & Lower Hutt, Elliots Funeral Services[17] in Bay of Plenty, Fountain's Funeral Directors & Advisors in South Auckland, Lychgate Funeral Homes in Wellington, and Resthaven Funeral Services in Auckland.


References

  1. ↑ http://www.invocare.com.au/driver.asp?page=/about+us/corporate+profile+-+introduction
  2. ↑ "About | InvoCare". www.invocare.com.au. Retrieved 2018-07-19.
  3. ↑ "Archived copy". Archived from the original on 2013-12-12. Retrieved 2013-12-06.
  4. ↑ "Australia". www.invocare.com.au. Retrieved 2016-06-07.
  5. ↑ "InvoCare Acquires Hastings Funerals in 10th acquisition in eight months". www.afr.com. Retrieved 2018-10-05.
  6. ↑ "White Lady Funerals". www.whiteladyfunerals.com.au. Retrieved 2018-10-04.
  7. ↑ "Simplicity Funerals". www.simplicityfunerals.com.au. Retrieved 2018-10-04.
  8. ↑ "Le Pine Funerals". www.lepinefunerals.com.au. Retrieved 2018-10-04.
  9. ↑ "Guardian Funerals". www.guardianfunerals.com.au. Retrieved 2018-10-04.
  10. ↑ "Purslowe & Chipper Funerals". www.purslowechipperfunerals.com.au. Retrieved 2018-10-04.
  11. ↑ "George Hartnett Metropolitan Funerals". www.ghmfunerals.com.au. Retrieved 2018-10-04.
  12. ↑ "Funeral Directors Australia, White Lady Funerals". www.funeraldirectorsaustralia.com.au. Retrieved 2018-10-05.
  13. ↑ "Funeral Directors Australia, Simplicity Funerals". www.funeraldirectorsaustralia.com.au. Retrieved 2018-10-05.
  14. ↑ "About Simplicity Funerals". www.simplicityfunerals.com.au. Retrieved 2018-10-05.
  15. ↑ "Simplicity Guarantee - 10% off any other quote". www.simplicityfunerals.com.au. Retrieved 2018-10-05.
  16. ↑ "Gee & Hickton Funeral Directors". www.geeandhickton.co.nz. Retrieved 2018-10-05.
  17. ↑ "Elliots Funeral Services". www.elliotsfunerals.co.nz. Retrieved 2018-10-05.
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