International Drinks Festival

The International Drinks Festival is a projected annual festival of alcoholic and non-alcoholic beverages both foreign and local to Nigeria, every December in Lagos.[1][2] Organized by the Balmoral Group,[3][4] it brings the beverage industry's top-notch professionals and consumers together for a groundbreaking experience in the yuletide season. More than 10,000 Consumers and 5,000 Professionals will get the chance to meet with over 200 exhibitors at the festival.

Attendees include consumers, mixologists, liquor buyers, sommeliers, bartenders, restaurant managers and brewery workers.[5] Features include music and comedy performance as well masterclasses and a summit to discuss how to further the drinks industry in Nigeria with its major stakeholders.

Some of the brands to be showcased include Rémy Martin and Jack Daniel's.[6] The festival also has a long list of partners including DStv, The Guardian (Nigeria), Taxify, The Beat 99.9 FM etc.

History

The maiden edition of the festival was held December 1–3, 2017[5] at the five-star Federal Palace Hotel, venue of Nigeria's independence day celebrations in 1960. It was to have been hosted by international supermodel, Idia Aisien.

References

  1. ↑ BellaNaija.com. "It's Going To Be BIG! 9Mobile, Aquafina, Taxify & More revealed as Official Partners of the International Drinks Festival". BellaNaija. Retrieved 2017-11-28.
  2. ↑ Online Editor (2017-11-22). "Glossy Future for Nigerian Drinks Industry". Thisdaylive. Retrieved 2017-11-28.
  3. ↑ Editor (2017-09-06). "'Balmoral's International Drinks Festival will put Nigeria on the global drinks market'—BusinessDay: News you can trust". Businessdayonline.com. Retrieved 2017-11-28.
  4. ↑ https://www.vanguardngr.com/2017/10/target-rebrand-create-business-local-drink-coys-balmoral-boss/
  5. 1 2 "Balmoral to host International Drinks Festival this December—Events—Pulse" (in (in German)). Pulse.ng. 2017-08-15. Retrieved 2017-11-28.
  6. ↑ Ndeche, Chidirim (2017-10-20). "Remy Martins, Jack Daniels And More Gear Up For The International Drinks Festival—Guardian Life—The Guardian Nigeria Newspaper—Nigeria and World News". Guardian.ng. Retrieved 2017-11-28.
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