Instruction (song)

"Instruction"
Single by Jax Jones featuring Demi Lovato and Stefflon Don
from the album Snacks EP[1]
Released 16 June 2017 (2017-06-16)
Format Digital download
Recorded 2017
Genre Dancehall
Length 2:45
Label Polydor
Songwriter(s)
Producer(s)
  • Jax Jones
  • Mark Ralph
Jax Jones singles chronology
"You Don't Know Me"
(2016)		 "Instruction"
(2017)		 "Breathe"
(2017)

"You Don't Know Me"
(2016)		 "Instruction"
(2017)		 "Breathe"
(2017)
Demi Lovato singles chronology
"No Promises"
(2017)		 "Instruction"
(2017)		 "Sorry Not Sorry"
(2017)
Stefflon Don singles chronology
"Real Ting"
(2016)		 "Instruction"
(2017)		 "Hurtin' Me"
(2017)
Music video
"Instruction" on YouTube

"Instruction" is a song by English DJ and record producer Jax Jones, featuring American singer Demi Lovato and English rapper Stefflon Don. It was written by MNEK, Stefflon Don, Demi Lovato and Jax Jones, with the song's production handled by Jax Jones and Mark Ralph. It was released on 16 June 2017, through Polydor Records. "Instruction" is included on the deluxe edition of Lovato's sixth studio album, Tell Me You Love Me.

Background

On 12 June 2017, Jax Jones first shared a snippet of the song on Twitter, along with the single's release date.[3][4] Stefflon Don also tweeted a similar snippet a few minutes later,[5] while Demi Lovato tweeted it on 13 June 2017, revealing the featured artists of the song.[6][7][8] "This one's about to be fire," she captioned her post.[9][10] Demi Lovato shared a longer teaser of the song on 14 June 2017, revealing more of the song's lyrics.[11]

Composition

"Instruction" is a dancehall song.[12] The Brazilian website for Billboard wrote that the track begins with "[the] samba school's drums" and is followed by "a beat of reggaeton – the rhythm of the moment".[13]

Critical reception

Mike Wass of Idolator said: "The samba-infused banger, which boasts a verse from UK rapper Stefflon Don, is an instant Song of the Summer contender."[14]

Kat Bein of Billboard stated that "it already promises to stomp summer radio into total submission." She described the song as a "massive tune led by booming drums with a colorful pop attitude, counter-pointed by he unmistakable party of Brazilian Carnival."[15]

Music video

The music video was filmed on 20 July 2017, in Los Angeles, California. It was released on 2 August 2017.[16]

Live performances

On August 18, 2017, Jones joined Demi Lovato on Good Morning America, where they made the first televised performance of the track.[17] On November 10, 2017, Jones, Lovato and Stefflon Don performed the song for the first time together at BBC's Sounds Like Friday Night Show.[18] In June 2018, Jones joined Demi Lovato during the Tell Me You Love Me World Tour to perform 'Instruction' during all UK dates except Birmingham.

Usage in media

The song is featured in tenth episode of the television series The Bold Type.[19] The song was featured in the 2017 dance rhythm game, Just Dance 2018. It was also played during the Miss Universe 2017 swimsuit competition. It is also used in a 2018 Schwarzkopf television commercial in the United Kingdom.[20]

Credits and personnel

Credits adapted from Tidal.[21]

  • Jax Jones – composer, lyricist, producer, drum programmer, programmer, recording arranger, synthesizer programmer
  • Demi Lovato – composer, lyricist, vocalist
  • Stefflon Don – composer, lyricist, vocalist
  • MNEK – composer, lyricist
  • Mark Ralph – producer, mixer
  • Stuart Hawkes – mastering engineer
  • Drew Smith – engineer
  • Tom AD Fuller – assistant recording engineer

Charts

Chart (2017-18) Peak
position
Australia (ARIA)[22] 72
Austria (Ö3 Austria Top 40)[23] 66
Belgium (Ultratop 50 Flanders)[24] 37
Belgium Dance (Ultratop Flanders)[25] 4
Belgium (Ultratop 50 Wallonia)[26] 23
Belgium Dance (Ultratop Wallonia)[27] 3
Colombia Anglo (Monitor Latino)[28] 15
Croatia (HRT)[29] 49
Czech Republic (Rádio Top 100)[30] 45
Czech Republic (Singles Digitál Top 100)[31] 56
Euro Digital Songs (Billboard)[32] 17
Finland Download (Latauslista)[33] 12
France (SNEP)[34] 145
Germany (Official German Charts)[35] 31
Guatemala Anglo (Monitor Latino)[36] 13
Ireland (IRMA)[37] 29
Israel (Media Forest TV Airplay)[38] 7
Latvia (Latvijas Top 40)[39] 24
Netherlands (Dutch Top 40)[40] 25
Netherlands (Mega Top 50)[41] 41
Netherlands (Single Top 100)[42] 50
New Zealand Heatseekers (RMNZ)[43] 6
Philippines (Philippine Hot 100)[44] 41
Poland (Polish Airplay Top 100)[45] 22
Portugal (AFP)[46] 70
Russia Airplay (Tophit)[47] 27
Scotland (Official Charts Company)[48] 10
Slovakia (Rádio Top 100)[49] 75
Slovakia (Singles Digitál Top 100)[50] 47
South Korea International (Gaon)[51] 51
Sweden (Sverigetopplistan)[52] 94
Turkey (Number One Top 40)[53] 9
UK Singles (Official Charts Company)[54] 13
UK Dance (Official Charts Company)[55] 3
US Dance Club Songs (Billboard)[56] 34
US Hot Dance/Electronic Songs (Billboard)[57] 22

Certifications

Region CertificationCertified units/Sales
Brazil (Pro-Música Brasil)[58] Gold 20,000*
Germany (BVMI)[59] Gold 200,000^
Italy (FIMI)[60] Gold 25,000double-dagger
United Kingdom (BPI)[61] Gold 400,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References

  1. ↑ iTunes (12 October 2018). "Snacks - EP". iTunes. Retrieved 13 October 2018.
  2. ↑ "Allmusic". AllMusic. Retrieved 7 February 2018.
  3. ↑ Kevin Apaza (13 June 2017). "Jax Jones Releasing Demi Lovato Collaboration "Instruction" On June 16: Hear A Snippet!". Directlyrics. Retrieved 14 June 2017.
  4. ↑ "JaxJones on Twitter: "New music coming Friday..."". Twitter. 12 June 2017. Retrieved 14 June 2017.
  5. ↑ "STEFFLONDON on Twitter: "?;". Twitter. 12 June 2017. Retrieved 14 June 2017.
  6. ↑ "Jax Jones Has Released A Snippet Of His Demi Lovato Collab & It Has Mad Carnival Vibes". Capital. 14 June 2017. Retrieved 14 June 2016.
  7. ↑ David Watt (14 June 2017). "Hear A Snippet Of Jax Jones "Instruction" – A Collaboration With Demi Lovato". All-Noise. Retrieved 14 June 2017.
  8. ↑ Jordan Miller (13 June 2017). "Jax Jones Enlists Demi Lovato And Stefflon Don For New Song "Instruction"". Breathe Heavy. Retrieved 14 June 2017.
  9. ↑ Tamlyn Canham (14 June 2016). "Demi Lovato all set to release new track". East Coast Radio. Retrieved 14 June 2017.
  10. ↑ "Demi Lovato on Twitter: "Hey @jaxjones... This one's about to be fire coming Friday"". Twitter. 13 June 2017. Retrieved 14 June 2017.
  11. ↑ Mike Wass (14 June 2017). "Demi Lovato Teases Sizzling Jax Jones Collaboration "Instruction"". Idolator. Retrieved 15 June 2017.
  12. ↑ Powell, Karlie (25 June 2017). "New Marshmello x Demi Lovato Song "Love Don't Let Me Go" Expected Soon [DETAILS]". Your EDM. Retrieved 20 May 2018.
  13. ↑ "Demi Lovato mistura reggaeton, samba e música eletrônica em single do DJ Jax Jones". Billboard Brasil (in Portuguese). 16 June 2017. Retrieved 20 June 2017.
  14. ↑ Mike Wass (15 June 2017). "Demi Lovato, Jax Jones & Stefflon Don's "Instruction" Is A Furious Banger". Idolator. Retrieved 16 June 2017.
  15. ↑ Kat Bein (17 June 2017). "Jax Jones Talks 'Instruction,' Working With Demi Lovato, and Radio Domination". Billboard. Retrieved 17 June 2017.
  16. ↑ Shaun Kitchener (20 July 2017). "Demi Lovato dances up a storm in sexy 'Instruction' music video - WATCH preview". Daily Express. Retrieved 4 August 2017.
  17. ↑ Bell, Sadie (August 18, 2017). "Demi Lovato Powers Through the Rain to Perform 'Sorry Not Sorry' & More on 'Good Morning America'". Billboard. Retrieved September 12, 2017.
  18. ↑ "JAX JONES FEAT. DEMI LOVATO AND STEFFLON DON PERFORMS 'INSTRUCTION' AT BBC'S SOUNDS LIKE FRIDAY NIGHT SHOW".
  19. ↑ "The Bold Type Official Music Guide Season 1". Freeform. Retrieved September 7, 2017.
  20. ↑ "Schwarzkopf LIVE Colour TV commercial". Retrieved May 1, 2018.
  21. ↑ "Instruction / Jax Jones TIDAL". Tidal. Retrieved 17 June 2017.
  22. ↑ "ARIA Chart Watch #426". auspOp. 24 June 2017. Retrieved 24 June 2017.
  23. ↑ "Austriancharts.at – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in German). Ö3 Austria Top 40. Retrieved 30 August 2017.
  24. ↑ "Ultratop.be – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in Dutch). Ultratop 50. Retrieved 8 September 2017.
  25. ↑ "Ultratop.be – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in Dutch). Ultratop Dance. Retrieved 1 July 2017.
  26. ↑ "Ultratop.be – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in French). Ultratop 50. Retrieved 29 September 2017.
  27. ↑ "Ultratop.be – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in French). Ultratop Dance. Retrieved 29 September 2017.
  28. ↑ "Top 20 Anglo Colombia" (PDF) (in Spanish). Monitor Latino. September 18, 2017. Retrieved September 19, 2017.
  29. ↑ "Croatia ARC TOP 40". HRT. Retrieved September 26, 2017.
  30. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201742 into search. Retrieved 23 October 2017.
  31. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201735 into search. Retrieved 5 September 2017.
  32. ↑ "Jax Jones Chart History (Euro Digital Songs Sales)". Billboard. Retrieved 9 July 2018.
  33. ↑ "Jax Jones: Instruction (Feat. Demi Lovato & Stefflon Don)" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 24 June 2017.
  34. ↑ "Lescharts.com – Jax Jones Feat. Demi Lovato & Stefflon Don – Instruction" (in French). Les classement single. Retrieved 7 July 2018.
  35. ↑ "Offiziellecharts.de – Jax Jones feat. Demi Lovato & Sefflon Don – Instruction". GfK Entertainment Charts. Retrieved 1 September 2017.
  36. ↑ "Top 20 Anglo Guatemala" (PDF) (in Spanish). Monitor Latino. October 30, 2017. Retrieved November 11, 2017.
  37. ↑ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 12 August 2017.
  38. ↑ "מדיה פורסט - לדעת שאתה באוויר". Mediaforest.biz. Retrieved September 6, 2017.
  39. ↑ "Latvijas Top 40". Latvijas Radio. 29 August 2017. Archived from the original on 1 September 2017. Retrieved 22 August 2017.
  40. ↑ "Nederlandse Top 40 – week 37, 2017" (in Dutch). Dutch Top 40 Retrieved 15 September 2017.
  41. ↑ "Lijst van 8-07-2017 - MEGA TOP 50" (in Dutch). Mega Top 50
  42. ↑ "Dutchcharts.nl – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in Dutch). Single Top 100. Retrieved 29 September 2017.
  43. ↑ "NZ Heatseekers Singles Chart". Recorded Music NZ. 26 June 2017. Retrieved 23 June 2017.
  44. ↑ "BillboardPH Hot 100". Billboard Philippines. Retrieved 18 December 2017.
  45. ↑ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved 2 October 2017.
  46. ↑ "Portuguesecharts.com – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction". AFP Top 100 Singles. Retrieved 6 October 2017.
  47. ↑ "Official Russia Top 100 Airplay Chart (week 24)". Tophit. Retrieved 4 September 2017.
  48. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 12 August 2017.
  49. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201735 into search. Retrieved 5 September 2017.
  50. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201735 into search. Retrieved 5 September 2017.
  51. ↑ "Gaon Download Chart – Issue date: 2018.07.29 – 2018.08.04". Gaon Chart. Retrieved 22 August 2018.
  52. ↑ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved 25 August 2017.
  53. ↑ "Top 40 – Number1 FM/TV" (in Turkish). Number One. Archived from the original on 10 December 2017. Retrieved 10 December 2017.
  54. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 19 August 2017.
  55. ↑ "Official Dance Singles Chart Top 40". Official Charts Company. Retrieved 18 August 2017.
  56. ↑ "Jax Jones Chart History (Dance Club Songs)". Billboard. Retrieved 5 September 2017.
  57. ↑ "Jax Jones Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved 27 June 2017.
  58. ↑ "Brazilian single certifications – Jax Jones – Instruction" (in Portuguese). Associação Brasileira dos Produtores de Discos. Retrieved 11 April 2018.
  59. ↑ "Gold-/Platin-Datenbank (Jax Jones feat. Demi Lovato & Stefflon Don; 'Instruction')" (in German). Bundesverband Musikindustrie. Retrieved 17 April 2018.
  60. ↑ "Italian single certifications – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in Italian). Federazione Industria Musicale Italiana. Retrieved 27 December 2017.
  61. ↑ "British single certifications – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction". British Phonographic Industry. Retrieved 19 January 2018. Select singles in the Format field. Select Gold in the Certification field. Type Instruction in the "Search BPI Awards" field and then press Enter.
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