Ink (company)

Ink
Industry Travel media
Inflight magazines
Trade publications
Founded 1994
Founder Michael Keating
Simon Leslie
Headquarters London, United Kingdom
Number of employees
 420[1]
Website www.ink-global.com

Ink, or Ink Global, is a global travel media publishing and technology company with its headquarters in London. Founded in 1994, Ink publishes 26 inflight magazines for 20 airlines worldwide, as of November 2017. The company's magazines and other media products currently reach more than 802 million global consumers annually.

History

Ink was founded in 1994 by Simon Leslie and Michael Keating[2] to service two small airlines: one in the Middle East, British Mediterranean Airways,[1] and other in Africa.

As of 2015, the company has grown to work with over 27 media clients, producing magazines, travel document advertising (targeted advertising), mobile apps, video content and online properties. Iyt employs around 300 people around the world to create more than 100 media products.

Products

Ink Global's products include:

  • 26 inflight magazines in 10 languages for over 27 airline, rail and hotel partners worldwide [3]
  • Magazine websites and digital editions available on mobile and tablet [4]
  • 20+ targeted advertising options
  • 1 airline mobile apps allowing users to book travel, extras and check-in from their Android and iOS devices
  • Digital advertising on airline and travel web pages

Business

Magazines

Ink publishes over 25 magazines produced in eight languages across Europe, the United States and Central , Africa, Asia, Asia Pacific and the Middle East.[5] Ink is responsible for many publications both online and offline such as Hemispheres Magazine,[6] Rhapsody,[7] American Way,[8] Cebu Smile [9] and many more.

Video

Ink creates bespoke video content for a number of airlines and travel partners including. American Airlines, easyJet, Etihad Airlines, Silkair, United and Norwegian.

Targeted Advertising Platform

Ink’s Targeted Advertising (TAD) technology enables advertising to be customized to specific types of passengers based on origin, destination, gender, nationality, age, language, cabin class, fare type and frequent flyer status.

Advertising

In addition to its magazine business, Ink produces personalised advertising on print-at-home boarding passes and confirmation emails,[10] and tailored inflight eMagazines.It sells advertising in over 100 countries in the form of magazines, retail catalogues, entertainment guides, and websites, print-at-home boarding passes, itineraries and confirmation emails as well as mobile apps.It also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines. It also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines.

Travel Documents

Ink offers advertising space on travel documents using their proprietary targeted advertising platform. Their range of travel documents includes print-at-home boarding passes, itineraries and booking confirmations.

Technology & Mobile

Ink create travel apps for iOS and Android platforms that allow airline passengers to book future travel, check-in and obtain mobile boarding passes among other key functions. To date, Ink has launched Mobile apps for Jetstar and Cebu Pacific.

Partners List

Ink's client list includes:

References

  1. 1 2 Burrell, Ian (2014-10-19). "Ink global has used savvy marketing and a globe-trotting readership to take over the world's skies". The Independent. Retrieved 2015-04-29.
  2. ↑ "Made With INK (Globally): Five New Magazines Landing At An Airplane Near You! The Mr. Magazine™ Interview With Michael Keating, CEO & Co-Founder, INK". Mr. Magazine. 2015-01-14. Retrieved 2015-04-29.
  3. ↑ "Inflight empire: How Ink Global is cornering airline magazine market". Retrieved 2 February 2015.
  4. ↑ "Ink Live - emagazines". Retrieved 2 February 2015.
  5. ↑ "American Airlines Hires Ink Global To Relaunch /'American Way,/' In-Flight Magazines". Retrieved 30 December 2014.
  6. ↑ "Reach 12 million ABC1 United passengers a month with Hemispheres". Retrieved 30 December 2014.
  7. ↑ "About Us". United Airlines Magazines. 2010-03-29. Retrieved 2018-01-03.
  8. ↑ "American Airlines Hires Ink Global To Relaunch 'American Way,' In-Flight Magazines=19 August 2014".
  9. ↑ "Cebu Pacific among the worlds best". Retrieved 30 December 2014.
  10. ↑ Loulla-Mae Eleftheriou-Smith (2011-02-21). "Ryanair to place ads on boarding passes — Marketing news". Marketing magazine. Retrieved 2013-01-14.
  11. ↑ "Air Macau Inflight Magazine".
  12. ↑ "American Way Inflight Magazine".
  13. ↑ "Nexos Inflight Magazine".
  14. ↑ "American Airlines Picks Ink to Publish Inflight Magazines".
  15. ↑ "The National Magazine".
  16. ↑ "b.inspired Magazine".
  17. ↑ "Smile Magazine for Cebu Pacific".
  18. ↑ "easyJet Traveller — Inflight Magazine of easyJet".
  19. ↑ "Atlas Inflight Magazine".
  20. ↑ "Eurowings Inflight Magazine".
  21. ↑ "Aspire Inflight Magazine".
  22. ↑ "Norwegian Inflight Magazine".
  23. ↑ "Mabuhay Magazine for Philippines Airlines".
  24. ↑ "Oryx Inflight Magazine".
  25. ↑ "Silkwinds Inflight Magazine".
  26. ↑ "Thomas Cook Inflight Magazine".
  27. ↑ "Hemispheres Inflight Magazine".
  28. ↑ "Rhapsody Inflight Magazine".
  29. ↑ "Vera Inflight Magazine".
  30. ↑ "Inflight Magazine of Wizz Air".
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