India Reloaded: Inside India’s Resurgent Consumer Market

India Reloaded
Author Dheeraj Sinha
Country India
Language English
Genre Marketing
Publisher Palgrave Macmillan
Publication date
 2015
Media type Print (Hardback)
ISBN 978-1137367099

India Reloaded: Inside India’s Resurgent Consumer Market is a 2015 book that was written by Dheeraj Sinha.[1] It was first published on July 24, 2015, through Palgrave Macmillan and examines India's consumer market.[2]

Summary

In the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market. He also looks at several myths and contradictions surrounding this market and draws upon his own experiences.

Reception

Brand Equity wrote a mostly favorable review, criticizing Sinha for utilizing "bland business terms" while commending him for the "range and breadth of sources from which Dheeraj draws his data points, and mines them for insight."[3] The Business Standard was mixed, writing "Some parts of the book are a bit tedious, especially when the author discusses political developments in great detail and describes Hindi films to show how popular culture reflects the changed thinking of consumers. But one thing is certain - if you want to understand the Indian mindset and how consumer psychology works, the book provides the on-ground realities and challenges for brands."[4] [5] [6]

References

  1. ↑ Narayanan, Chitra. "Marketers have been sent on a wild goose chase". Business Today. Retrieved 16 October 2015.
  2. ↑ Balakrishnan, Ravi. "Dheeraj Sinha debunks India's pet marketing beliefs in new book". Brand Equity. Retrieved 16 October 2015.
  3. ↑ "Book review: Dheeraj Sinha's 'India Reloaded'". Brand Equity. Retrieved 16 October 2015.
  4. ↑ Majumdar, Shyamal. "The difference between affordable and cheap". Business Standard. Retrieved 16 October 2015.
  5. ↑ http://www.businesstoday.in/lifestyle/reviews/marketers-have-been-sent-on-a-wild-goose-chase/story/222537.html
  6. ↑ http://brandequity.economictimes.indiatimes.com/news/advertising/book-review-india-reloaded/49400322


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