InMarket

inMarket is a mobile-at-retail marketing platform and app developer based in Venice, California. inMarket's Mobile to Mortar is the largest beacon platform in the world,[1] and the company reports reaching over 46.2 million shoppers in stores across the U.S.[2] inMarket's beacon-enabled app platform includes the CheckPoints mobile shopping rewards app, the List Ease shopping list creator, Conde Nast's Epicurious recipe and shopping app[3] and the Viggle rewards app.[4]

History

inMarket was founded in 2010 as CheckPoints by brothers Todd and Mark Dipaola.[5] The Dipaolas had previously founded and sold search marketing company Vantage Media for $150 million in 2007.[6]

In July 2012, inMarket released its second app, List Ease, a cloud-based synchronized shopping list.[7] inMarket CEO Todd Dipaola was featured on the cover of Entrepreneur Magazine in August 2012.[8]

In March 2013, inMarket was selected to be a part of Mondelez International's Mobile Futures project, and was paired with belVita breakfast biscuits.[9][10]

In January 2014, inMarket launched its Mobile to Mortar platform, reportedly the world's first multi-retailer iBeacon network in grocery stores.[11][12][13]

In June 2014, inMarket opened a second office in New York City, reportedly due to rapid growth.[14]

References

  1. ↑ http://www.fastcodesign.com/3035215/innovation-by-design-2014/design-is-changing-how-we-experience#Better_Navigation_Makes_Better_Cities
  2. ↑ http://www.geomarketing.com/can-beacons-and-predictive-analytics-lift-packaged-goods-sales-in-store
  3. ↑ http://9to5mac.com/2014/04/15/conde-nasts-epicurious-teams-up-with-inmarket-for-in-store-ibeacon-experience/
  4. ↑ Wire, Business (2015-02-19). "Viggle And InMarket Partner To Deliver Location-Targeted Mobile Advertising Capabilities". Retrieved 2016-08-10.
  5. ↑ [*http://www.entrepreneur.com/article/224013]
  6. ↑ [*http://content.usatoday.com/communities/technologylive/post/2010/09/checkpoints--app-that-offers-prizes-and-cash-for-looking-at-products/1#.UxD6qFtdXxU]
  7. ↑ http://pando.com/2012/07/26/list-bliss-for-ios-delivers-smart-synchronized-shopping-lists-in-the-cloud/
  8. ↑ http://www.entrepreneur.com/entrepreneurmagazine/2012/08
  9. ↑ https://www.mobilefutures.com/the-mobile-futures-9/
  10. ↑ https://www.wsj.com/news/articles/SB10001424127887323466204578382790250309834
  11. ↑ [*http://www.fastcolabs.com/3024426/ibeacons-are-coming-to-a-grocery-store-near-you]
  12. ↑ [*https://techcrunch.com/2014/01/06/inmarket-rolls-out-ibeacons-to-200-safeway-giant-eagle-grocery-stores-to-reach-shoppers-when-it-matters/]
  13. ↑ [*http://www.businessweek.com/articles/2014-01-06/apples-ibeacon-helps-marketer-beam-ads-to-grocery-shoppers-phones]
  14. ↑ http://www.bizjournals.com/newyork/news/2014/06/23/ibeacon-marketer-opens-new-york-office-amid-growth.html
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