Imaginary Forces

Imaginary Forces
Industry Creative
Founded 1996
Headquarters 2254 S. Sepulveda Blvd. Los Angeles
Number of locations
 2
Los Angeles
Brooklyn
Website imaginaryforces.com

Imaginary Forces (IF) is a creative company that specializes in brand strategy and visual storytelling across entertainment, media, technology and pop culture. Imaginary Forces has studios in Los Angeles and New York.[1] Imaginary Forces derives its name from William Shakespeare’s Henry V: “And let us, ciphers to this great accompt, On your imaginary forces work.”[2]

History

In 1996, co-founders Peter Frankfurt,[3] Chip Houghton,[4] and Kyle Cooper launched Imaginary Forces in Los Angeles. The three met while working at the film production and design company that would later be known as R/Greenberg Associates or R/GA, founded by Richard and Robert Greenberg.[5] The West Coast division of R/GA would eventually be renamed Imaginary Forces.[2] In 2003, Cooper left Imaginary Forces and founded the creative agency, Prologue.

Current Operations

Managed today by Frankfurt and Houghton, Imaginary Forces expanded from their headquarters in Los Angeles to New York in 2001.[6] Originally known for their main title sequences for film and television, IF has expanded its offering to include all aspects of live action, brand positioning and marketing, experiential concepting and original content.[7] Imaginary Forces debuted their first feature length documentary, Sonic Sea, on the Discovery Channel in 2016.[8]

Past Works

Some of Imaginary Forces’ opening sequences include Netflix’s “Stranger Things,”[9][10] Marvel’s "Jessica Jones (TV series)", "Lost in Space (2018 TV series)," and "Anne with an E," AMC’s "Mad Men," Starz "Black Sails (TV series)," and "Counterpart (TV series)" and HBO’s "Vinyl (TV series)."[11][12][13][14] Some of Imaginary Forces’ filmic work includes the opening sequences for David Fincher’s Seven (1995 film) and the original Mission Impossible, gestural and interface design for Minority Report (film), and the title reveals of all five of Michael Bay and Paramount’s Transformers movies: Transformers (film)(2007), Transformers: Revenge of the Fallen (2009), Transformers: Dark of the Moon (2011), Transformers: Age of Extinction (2014) and Transformers: The Last Knight (2017).[1][5]

References

  1. 1 2 "Imaginary Forces". www.artofthetitle.com.
  2. 1 2 Weiner, Rex (2 December 1996). "Title card change: RGA/LA becomes Imaginary Forces".
  3. ↑ "Peter Frankfurt". IMDb.
  4. ↑ "Chip Houghton". IMDb.
  5. 1 2 "interview with peter FRANKFURT".
  6. ↑ "Imaginary Forces expands with EP Chris Hill and director of biz dev Sami Tahari". Postperspective. 7 February 2017. Retrieved 13 October 2018.
  7. ↑ Konerman, Jennifer (9 August 2014). "Creative Review: Imaginary Forces". The Daily Brief. Retrieved 13 October 2018.
  8. ↑ "The Film". Sonic Sea. Natural Resources Defense Council / International Fund for Animal Welfare. Retrieved 13 October 2018.
  9. ↑ "How Stranger Things got its retro title sequence".
  10. ↑ "How the Stranger Things Titles Came Out So Perfectly Retro".
  11. ↑ "2017 Emmy Nominations for Main Title Design". www.artofthetitle.com.
  12. ↑ "Bloomberg - Are you a robot?". www.bloomberg.com.
  13. ↑ Grobar, Matt (10 August 2016). "Familiar Faces In Main Title Design Race Talk Research and Visual Inspirations — Emmys".
  14. ↑ "Imaginary Forces Open "Counterpart" for STARZ". 25 January 2018.
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