ISO/TC 289

ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation.[1]

History

In January 2014 the Technical management Board of ISO (TMB) took the decision to create a new ISO Technical committee called ISO/TC 289. The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China (SAC) and China Council for Brand Development (CCBD).[2] The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen (China), from November 11 to 12, 2015.[3]

Scope

The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The main activity of ISO/TC 289 is to develop international standards supporting the international practice of brand evaluation and brand management .

Leadership and organization

  • Chair 2014-2019 – Dr.Bobby J.Calder
  • Secretary Ms Lili Lu

ISO/TC 289 currently has the following organisation.

  • ISO/TC 289/WG 1: Brand evaluation process
  • ISO/TC 289/TG 1: Communications task group
  • ISO/TC 289/TG 2: Collecting present concepts and philosophies in the market and developing Terms & Definitions
  • ISO/TC 289/TG 3: ISO 10668 review
  • ISO/TC 289/CAG Chairman’s Advisory Group

ISO/TC 289 has 11 Participating countries and 24 Observer contries.

Published standards

published ISO standards under the direct responsibility of ISO/TC 289:

Brand evaluation

  • ISO 10668 Brand valuation—Requirements for monetary brand valuation

See also

References

  1. ↑ https://www.iso.org/committee/5065082.html
  2. ↑ http://www.brand-intl.cn/WebSite/article.aspx?id=32
  3. ↑ http://www.brand-intl.cn/WebSite/article.aspx?id=140
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