IPRA Golden World Awards

The Golden World Awards is an annual global awards ceremony organised by the International Public Relations Association (IPRA) to recognise public relations achievements around the world across different categories.[1] Established in 1990, the Golden World Awards (also dubbed as the 'Oscars of PR') has 65 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence award.

Entry criteria

In the preliminary stage of judging the jury will only consider the programme summaries submitted so great care must be taken in the preparation. Its length is limited to twelve hundred words (1,200) and must be entirely in English.[2]

All entries are submitted online to the IPRA secretariat and must include an opening 100-word statement describing why the programme should be deemed worthy of an award. Under separate headlines, each entry should then address all of these five areas:

  1. Statement of Problem/Opportunity
  2. Research
  3. Planning
  4. Execution
  5. Campaign Outcomes / Monitoring and Evaluation

Supporting documents will also need to be submitted after the entry is shortlisted by a panel of judges at the preliminary round of judging.

Award categories

For each of the categories below Agency and Inhouse entries will be judged separately and separate awards made. In addition, the overall highest achievement of each year is awarded the 'Grand Prix for Excellence'.

Business-to-businessInternational PR campaign
Communication ResearchLaunch of a new product
Community RelationsLaunch of a new service
Consumer PR for an existing productMedia relations
Consumer PR for an existing serviceNGO campaign
Corporate communicationsOnline Crisis Communications
Corporate responsibilityPR on a shoestring
Crisis managementPublic affairs
Digital Media RelationsPublic sector
EnvironmentalPublications
Event managementReputation & Brand Management Online
Financial services & investor relationsSocial Media for PR
HealthcareSponsorship
Integration of tradition & new mediaTechnology
Internal communicationsTravel & tourism

Grand Prix for Excellence Winners

2016

'İstanbul Büyükşehir Belediyesi, İBB, Halkla İlişkiler Müdürlüğü, Turkey'

Accessible tourism: Feeling historic replicas

2014

Nanyang Technological University, Singapore (NTU Singapore)

A global university on the rise[3]

2013

Turkcell, Turkey

Women Empowerment in Economy

2012

Blumen Group, Serbia

Client: Statistical Office of the Republic of Serbia (SORS)

2011

Absa and Marina Penderis, South Africa

Absa rings the bell

2010

Information not available.

2009

Information not available.

2008

PUB, national water agency, Singapore

From bland to glam: Water makes a splash in Singapore[4]

2007

Dentsu Public Relations, Japan

Dementia Debunked Campaign[5]

2006

PRAIS Corporate Communications, Romania

World of Nutrition!

2005

Inoue Public Relations, Japan Omer Aftab for Breast Cancer Campaign, Pakistan

References

  1. ↑ IPRA Official Website. "History of IPRA and PR awards".
  2. ↑ "Golden World Awards Rules for entry". IPRA. Retrieved 10 December 2014.
  3. ↑ "2014 Grand Prix for Nanyang Technological University, Singapore". IPRA news release. 18 November 2014.
  4. ↑ "From Glam to Grand: PUB wins the Grand Prize in PR Oscars in London". IPRA news release. 2008. Archived from the original on 2014-12-10.
  5. ↑ "Educational Campaign: Dementia Debunked". Dentsu Japan. 2007.
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