Hydra Network

Hydra Group
Private
Industry Internet marketing
Online advertising
Affiliate marketing
Fate Acquired by Adknowledge[1]
Founded Beverly Hills, California (2003)
Defunct June 10, 2010 (2010-06-10)[1]
Headquarters Beverly Hills, California
Products Advertising network
Affiliate network
Banner advertising
Search engine marketing
E-mail marketing

Hydra Group is an online advertising network operated by Hydra Group LLC. It specializes in "cost per action" or "cost-per-acquisition" (CPA) pricing models.

The network distributes targeted campaigns on behalf of advertisers through its affiliate network of website, paid search, incentive, lead generation, subscriber email, and co-registration publishers. Advertisers are charged on a per-result basis for verified sales, new member signups, qualified leads or other defined transaction.

As of August 2007, Hydra Group had 20 million visits to advertisers’ sites and more than 2 million transacting customers each month.[2] Advertisers served include major direct marketers, ecommerce and shopping web sites and Fortune 500 brands.

History

  • The business was started in 2003 and is based in Beverly Hills, California.
  • The Hydra name first appeared as "Hydra Media Group" was used to cover all business units.
  • Performance ad network launched in October 2003, originally under the name "LynxTrack".
  • Performance ad network renamed "Hydra Network" in October 2004.
  • Hydra AdControl suite of compliance tools introduced July 2007.[3]
  • Hydra LLC (then HydraMedia LLC) was named 10th in Inc. magazine's 2007 "The Fastest Growing Private Companies in America" [4]
  • Hydra LLC launched its CPA network, called "Hydra Elite", in 2008.[5]
  • In 2010, the company terminated approximately 15 000 lower-volume marketing partners, reducing its active base to less than 2,000.[6]
  • The company was acquired by Adknowledge on June 16, 2010, for an undisclosed amount.[1]

Services

The company offers online publishers in its network the ability to choose and run CPA campaigns, conversion tracking, and payment of advertiser payouts earned. It also offers advertisers a turnkey system for delivering an online advertising message, with costs based on measured results.[7]

Awards and recognition

  • Inc. 500 Fastest Growing Privately Held Companies list (2007, 2008)[8][9]
  • Top 10 Fastest Growing Companies in Los Angeles two years in a row (2007, 2008)[10]
  • Number 31 on Deloitte's 2008 Technology Fast 500[11]
  • 2009 Internet Advertising Competition Award For Outstanding Achievement in Internet Advertising[12]
  • Technology Council of Southern California's 2009 Internet/New Media Company of the Year[13]

See also

References

  1. 1 2 3 McKeefery, Kevin (June 21, 2010). "Adknowledge acquires affiliate network Hydra Group". DMNews. Retrieved August 11, 2018.
  2. ↑ Hydra Network Signs Three Top-Tier Advertisers, retrieved July 2, 2008
  3. ↑ "Hydra Network sets new compliance standard to minimize risk for advertisers running CPA-priced campaigns". Emediawire. 2007-06-28. Archived from the original on 2007-09-26. Retrieved 2007-08-22.
  4. ↑ The 2007 Inc. 5000
  5. ↑ Hydra Launches Elite Network Within a Network Bringing Full Transparency to CPA, retrieved July 2, 2008
  6. ↑ http://www.prnewswire.com/news-releases/hydra-sets-new-quality-standard-in-cpa-market-by-refining-publisher-and-advertiser-base-87223412.html
  7. ↑ Lee, Kevin (2006-11-03). "The CMO's Guide to CPA, CPC, and CPM". ClickZ. Retrieved 2007-08-22.
  8. ↑ http://www.inc.com/inc5000/2007/company-profile.html?id=200700100
  9. ↑ http://www.inc.com/inc5000/2008/company-profile.html?id=200802110
  10. ↑ "Hydra Wins Top Honors in Los Angeles Business Journal's 100 Fastest Growing Private Companies for Second Year in Row". Business Wire. 2008-11-17.
  11. ↑ http://www.deloitte.com/dtt/cda/doc/content/us_tmt_2008TechnologyFast500Winners.pdf%5Bpermanent+dead+link%5D
  12. ↑ http://www.iacaward.org/iac/winner.asp?eid=6769#
  13. ↑ http://www.tcosc.org/site/c.jeJNIROxErH/b.3671373/k.9EFA/Industry_Awards.htm
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