House of Hackney

House Of Hackney
Private company
Industry Retail
Genre Brand
Founded 2010
Founder Javvy M Royle and Frieda Gormley
Headquarters London, United Kingdom
Products Luxury British goods
Services Fashion and homeware made in England
Website www.houseofhackney.com

House Of Hackney is a clothing and interiors label specialising in British made goods with a store on Shoreditch High Street, based in the East London shopping district of Central London. It plays on traditional English design [1] and the products, with the exception of the Italian bed linens, are made in Britain.[2]

History

Early history

House of Hackney is a print-based lifestyle brand.[3] Founded in London in 2010 [4] as an interiors label by husband and wife team[5] Javvy M Royle and Frieda Gormley. House of Hackney's interior and homeware range includes the Dalston Rose print which was nominated for Best British Pattern Design 2011.[6] Label co-founder Frieda Gormley previously worked as a buyer at Topshop.[7] House of Hackney products range from eiderdowns and dressing screens to fine bone china and lampshades.[8] The label expanded its product range to include retail fashion after US concept store Opening Ceremony invited House of Hackney to create a clothing collection in the brands signature prints. Having started off as an interiors brand, Javvy Royle and Frieda Gormley took their homeware prints into the garment realm.[9]

2013

Along with a permanent space at Liberty (department store) House of Hackney opened its flagship store in the heart of Shoreditch [10] A theme running through all of the product range is that it is all made in the UK and, where possible, in London.[11] In December 2013 House of Hackney designed one of the 5 Christmas trees situated around Hackney as part of the Hackney London Borough Council's 'Make Hackney Sparkle Campaign'.[12] With an aesthetic influenced by English heritage, albeit with a thoroughly modern interpretation, it was paramount to the founder’s vision that British-made materials and manufacturing would be used, keeping production close to home and supporting small traditional industries and creating local employment.[13] In December House of Hackney designed a capsule collection for ASOS.com. The 18 piece collaboration with ASOS.com, entitled ‘Dalston Tart’, mixed the label’s London Rose print with traditional Tartan.[14]

In October 2015, House of Hackney joined with Eastpak for a special capsule collection of backpacks.[15]

See also

References

  1. ↑ "Urban Outfitters".
  2. ↑ "London Underground House of Hackney".
  3. ↑ "The 100 best shops in London: 10-1".
  4. ↑ "House of Hackney".
  5. ↑ "Hackney empire".
  6. ↑ "British Design Awards 2011".
  7. ↑ "Opening Ceremony To Explore House Of Hackney".
  8. ↑ "Hackney empire".
  9. ↑ "House of Hackney Fall/Winter 2013: Head to Toe and Floor to Ceiling". Open Ceremony New News.
  10. ↑ "House of Hackney".
  11. ↑ "House of Hackney".
  12. ↑ "Make Hackney Sparkle" (PDF).
  13. ↑ "About Us".
  14. ↑ "House of Hackney For Asos".
  15. ↑ "Eastpak & House of Hackney Team up for Printed Backpack Capsule | Highsnobiety". Highsnobiety. 2017-10-19. Retrieved 2017-10-19.

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