Highlights for Children

Highlights for Children

Highlights Magazine – May 2013
Editor	Christine French Cully
Frequency	Monthly
First issue	June 1946 (1946-06)
Company	Highlights for Children, Inc.
Country	United States
Based in	Columbus, Ohio
Language	English
Website	www.highlights.com
ISSN	0018-165X

Highlights for Children, often referred to simply as Highlights, is an American children's magazine. It began publication in June 1946, started by Garry Cleveland Myers and his wife Caroline Clark Myers in Honesdale, Pennsylvania (the present location of its editorial office).^[1] They both worked for another children's magazine, Children's Activities, for 12 years before leaving to start Highlights. Since its inception Highlights has carried the slogan "Fun with a Purpose".

The company is now based in Columbus, Ohio,^[2] and owns book publishers Zaner-Bloser, Stenhouse Publishers, Staff Development for Educators and Boyds Mills Press. Highlights has surpassed one billion copies in print. Highlights, High Five, and Hello magazines do not carry any third-party advertising or commercial messages.

Before Highlights

Garry Myers earned a PhD in psychology from Columbia University before World War I, providing a basis for the teaching he would do the rest of his life. He and Caroline Myers taught illiterate soldiers for the US Army, with Caroline becoming the first female teacher employed by the Army.^[3] This experience led to their pioneering of elementary education. They taught educators and parents for a time at Case Western Reserve University in Cleveland, Ohio, during which Garry Myers wrote a nationally syndicated column entitled Parent Problems, and the couple co-authored several books.

They had become nationally well known in education and wished to share their knowledge so they began to work for Children's Activities. Lecturing across the nation, they informed, discovered, and refined what they knew. Certain business endeavors kept them from publishing what they thought was ideal for a children's magazine. Their travels also led to long discussions on what would be appropriate for children, and after finishing with Children's Activities instead of retiring they decided to start their own magazine. Their experience, knowledge and uncompromising methods led to a success for Highlights. Later, they would buy Children's Activities and incorporate it in Highlights.

Garry and Caroline Myers tragically lost their son Garry and his wife Mary along with Highlights company Vice President Cyril Ewart, who were all passengers on TWA Flight 266, which collided over New York Harbor with United Flight 826 on December 16, 1960, while the three were on the trip to discuss distribution plans for Highlights magazine.^[4] There was only one survivor on either plane, who died the following day.

Highlights Magazine for Children

Highlights is geared mainly to elementary school students; it contains stories and puzzles for children ages six to ten years old. One aim of the magazine is to encourage kids to read and has something for preschoolers in every issue. Highlights' illustrations feature people of all colors and its stories also cover diverse communities.^[5] Its February 2017 issue included a family with two dads, the first depiction of a same-sex relationship in the magazine's 70-year history.^[6]

In June 1946 the first issue of Highlights sold fewer than 20,000 copies.^[7] Forty years later, Highlights was the most popular children's magazine in the United States, having close to 2 million subscribers, with 95 percent of the copies mailed to homes. The magazine accepted no advertising and eschewed single-issue sales, but could be found in most doctors’ and dentists’ offices in the United States.^[7]

By 1995, Highlights circulation had grown to 2.8 million, with most subscribers still being families.^[5] In 2006, the United States Postal Service delivered the one-billionth copy of Highlights magazine to a young subscriber in Dallas, Texas.^[8][9]

Highlights circulation numbers declined to about 2 million copies a month by 2015, and the magazine announced that it would move some content onto tablets and mobile devices with the help of San Francisco startup, Fingerprint Digital, led by former LeapFrog Enterprises executive, Nancy MacIntyre.^[10] The magazine launched a new mobile app Highlights Every Day, in April 2017.^[11][12]

Highlights High Five Magazine for Preschoolers

Highlights High Five is a younger children's counterpart to Highlights, first published with the January 2007 issue. This children's magazine is for preschoolers ages two through six. The goal of High Five is to help children develop and to give parent and child a fun and meaningful activity to do together each month. Every issue is 40 pages and includes poems and stories, crafts, easy recipes, games, puzzles and other activities that encourage children to be lifelong learners.^[13]

Highlights Hello Magazine for Toddlers

Highlights Hello Magazine

Highlights Hello Magazine was introduced in December 2012. This magazine for babies and toddlers targets children ages 0–2 years old. Highlights announced that this magazine, which is offered in several subscription packages^[14] is designed specifically for babies.

Regular magazine features

Ask Arizona

• Appearing in the magazine since 2005, "Ask Arizona" is a story series featuring a girl named Arizona who writes an advice column for other children, similar to Dear Abby or Ask Ann Landers. The article depicts real-life experiences and appears in every issue.

Hidden Pictures

• Hidden Pictures, published in every issue of Highlights since the magazine's inception, is now found on page 14 of each issue. Children find the smaller hidden pictures within the larger picture.

Goofus and Gallant

• First appearing in Highlights in 1948, Goofus and Gallant is a cartoon feature created by Garry Cleveland Myers and drawn by Anni Matsick. The strip features two contrasting boys, Goofus and Gallant. In each cartoon, it is shown how each boy would respond to the same situation. Goofus chooses an irresponsible and immature path, while Gallant chooses a responsible, mature and kind path. Often the panels would provide a description, such as on a school bus: Goofus hogs his seat – Gallant makes space for someone else to sit down. Sometimes the situations would show the boys talking, such as phone courtesy when parents are away: Goofus: "Someone called but I forgot their name." Gallant: "Someone called for you. I wrote down their name and number". Goofus and Gallant's primary function is to teach children basic social skills. Originally drawn in black and white, Goofus and Gallant changed to colored pencils in 1994 and later changed to colored computer graphics in December 2005.

A classic Goofus and Gallant from October 1980

The Timbertoes

• Created for a 1932 book of the same name (published by The Harter Publishing Company) by writers Edna M. Aldredge and Jessie F. McKee along with illustrator John Gee, The Timbertoes has appeared in Highlights magazine for more than 50 years. The first Highlights incarnation was a full-page black and white comic strip featuring line-drawn characters, later switching to digital color in 2003. The Timbertoes family consists of parents Ma and Pa and their children Tommy and Mabel. The characters, including their dog Spot, cat Splinter, goat Butter, and horse Troy are depicted as being constructed from wood. Upon Gee's death, Highlights Senior Editor Marileta Robinson took over writing the strip, with illustrations done by Judith Hunt. Since 2003, the Timbertoes have appeared in color with Ron Zalme as the illustrator. Rich Wallace is the current writer.

The Bear Family

• Appearing in Highlights from the very beginning until 1989, this cartoon featured a family of bears which included the mother, father and three children named Poozy, Woozy, and Piddy. It reappeared in 1998.

Jokes

• Appearing in every issue is a series of 10 jokes of various kinds. A knock-knock joke is always included as a part of this feature.

Riddles

• A series of ten riddles. The punchlines appear upside-down at the bottom of the column.

Your Own Pages

• "Your Own Pages" is a feature that prints drawings, poems, and stories by readers who submit them to the magazine.

What's Wrong?

• Featured on the back cover, "What's Wrong?" is a large drawing of a typical scene of children playing, but unusual objects take the place of normal things throughout the picture. The page instructs the reader to find the various objects that are wrong.

Crafts

• This is a section where kids can make different crafts, such as puzzles, puppets and cards.

Brain Play

• This section comprises a list of several simple questions for children.

Contests

• Sometimes Highlights would have an illustration of something and would ask if a reader could submit a short story to accompany this. Other times it could be an unfinished story and the contest would ask if the readers could submit a few paragraphs to complete it. Several ideas would be chosen as winners and featured in a future issue.

Dear Highlights

• Dear Highlights is an advice column from real children appearing at the back of each issue.

Puzzles, Short Stories, and Poems

• Every issue of Highlights features puzzles, short stories, and poems throughout the issue. A puzzle is always featured at the front side of the back cover.

Your Best Self

• "Your Best Self" is a one-panel comic showing kids doing the right thing.

Former features

Digital media

In 2010, Highlights released a series of educational mobile apps on the iOS App Store.^[16]

In September 2015, Highlights announced a partnership with Fingerprint—a San Francisco-based startup company involved in the development of edutainment apps, in launching apps that would serve as a complement to the printed Highlights magazine, including an upcoming service that would offer daily content drawing upon the resources and back catalog of Highlights and its recurring features, and a full digital version of the magazine that will feature a "personalized" experience and integrated multimedia content. The subscription service, Highlights Every Day, officially launched in April 2016.^[17]

References

External links

• Official site
• Highlights for Children 1 Billion Strong. Business First of Columbus, June 12, 2006.