Herb (company)

HERB
Private
Industry
  • Cannabis Activism
  • Social Media
  • Entertainment
Predecessor The Stoners Cookbook
Founded 2006 (2006) in
Headquarters United States
Key people
 Matt Gray
Number of employees
 15
Website herb.co

Herb (stylized as HERB) is an American e-commerce medicinal cannabis company. It is one of the largest cannabis websites in the world, with over 5.3 million unique visitors per month and 2 billion video views annually.[1][2]

The company, which launched originally in 2006 as The Stoner's Cookbook was originally created in New Zealand in 2006 by Lucas Young and Daniel Crothers. It was later rebranded as Herb and acquired by Matt Gray, founder of Bitmaker Labs in 2015.[3] The company had announced $4.1 million in Series A funding in August 2017 by multiple venture capital firms, including Lerer Hippeau Ventures, Joe Montana's Liquid 2 Ventures and Shopify CEO and COO Tobi Lutke and Harley Finkelstein.[4]

References

  1. ↑ "Cannabis media company HERB raises millions to expand to NYC and LA". Business Insider. Business Insider.
  2. ↑ "herb.co Traffic Statistics".
  3. ↑ "With legalization coming, Toronto startup aims to blaze a trail in cannabis". The Globe and Mail. The Globe and Mail Inc.
  4. ↑ "Cannabis website Herb raises $4.1M". TechCrunch. Oath Inc.
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