HelloSociety

HelloSociety
Industry Marketing Communications
Number of locations
 Santa Monica, CA, United States
Area served
 Worldwide
Key people
 Kyla Brennan
(CEO / Founder)
Website www.hellosociety.com

HelloSociety is a social media marketing and technology firm that help brands optimize their efforts through strategic partnerships with influencers and market analytics.[1] The company was the first Pinterest marketing and analytics firm.[2] In 2015 the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.[3] HelloSociety is based in Santa Monica, CA. Kyla Brennan is its CEO and founder.[1]

The company was purchased by The New York Times in March 2016.[3][4]

History

HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.[1]

In March 2016, the New York Times bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.[3]

Products

HelloSociety’s product suite is made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.[1]

References

  1. 1 2 3 4 "Science Inc.-backed HelloInsights becomes HelloSociety, a Pinterest marketing agency for brands". Retrieved Oct 8, 2013.
  2. ↑ "The New York Times Just Bought A Hot Marketing Company". Fortune. 11 March 2016. Retrieved 27 August 2016.
  3. 1 2 3 "New York Times Buys HelloSociety, A Social Media Agency". labusinessjournal.com. 2016-03-11. Retrieved 2016-03-11.
  4. ↑ Ha, Anthony. "The New York Times acquires influencer marketing agency HelloSociety". TechCrunch. Retrieved 27 August 2016.
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