Heartlines

"Heartlines"
Cheat Codes remix single cover
Single by Broods
from the album Conscious
Released 16 January 2017 (2017-01-16)
Format Digital download
Genre Synth-pop
Length 3:17
Label
Songwriter(s)
Producer(s) Joel Little
Broods singles chronology
"1000x"
(2016)		 "Heartlines"
(2017)

"1000x"
(2016)		 "Heartlines"
(2017)
Music video
"Heartlines" on YouTube

"Heartlines" is a song written and recorded by New Zealand music duo Broods for their second studio album, Conscious (2016). The song was co-written by fellow New Zealand musician Lorde and the track's producer, Joel Little. It was first released to digital retailers on 10 June 2016 as the first promotional single from the album.[1] "Heartlines" was serviced to American hot adult contemporary radio through Capitol Records on 16 January 2017 as the second official single from Conscious.[2]

Upon its initial release, "Heartlines" entered the New Zealand Hitseekers chart at number 3. The song generated media attention for its accompanying music video, which stars Rose McIver and was created in collaboration with Microsoft to demonstrate the capabilities of its bio-interactive Microsoft Band technology.[3][4]

Composition

"Heartlines" is a midtempo synthpop[5][6] song written by Georgia and Caleb Nott of Broods with Lorde and Joel Little. The song employs a "pulsing" electronic beat and a "slow, tantalizing build," while Georgia's vocals have been described as "smokey" and similar in cadence to co-writer Lorde.[6][7][8] Lyrically, "Heartlines" explores the "uneasy emotional territory" that goes along with a long-distance relationship.[7] "It's about the person you're into living on the other side of the world," Georgia told Rolling Stone Australia, "Every time you see them it's amazing but it's never enough to fully invest yourself."[9]

Reception

Critical

Tim Forster of Exclaim! cited "Heartlines" as a "pleasing moment" from Conscious in a mixed review of the album, writing, ""Heartlines" ... smoothly [executes] an ambiguous neither-major-nor-minor sentiment."[7] The staff of music blog Popmatters gave the song an average rating of 6.25, based on four reviews.[6] "Broods' Georgia and Caleb Nott may not be the most distinctive dance-rock architects in the contemporary arena," writes Pryor Stroud in one of the more complimentary reviews, "but they know how to engineer an unimpeachable synthpop anthem. ... With "Heartlines", [sic] they continue to showcase this deft sense of sonic craftsmanship."[6]

Commercial

"Heartlines" did not enter the New Zealand Singles Chart from Recorded Music NZ, but did debut and peak at number 3 on the New Zealand Heatseekers Chart, which ranks the top 10 songs that have not yet entered the Official Top 40 chart, for the week of 20 June 2016.[10] The same week, it debuted at number 5 on the New Zealand Artists chart.[11]

Music video

The accompanying music video for "Heartlines" was directed by Dano Cerny and was produced in partnership with Microsoft; it premiered 27 June 2016.[4] The video tells the story of a recently broken-up couple who "pine for each other silently," according to Georgia Nott, and who ultimately find their way back to each other in the desert.[4] New Zealand actress Rose McIver stars in the video as the female love interest.[3] A bio-interactive Microsoft Band device is used to track Georgia Nott's heart rate throughout the video and then "translate that data into geometric shapes and visuals" that are superimposed onto the footage.[4]

Track listings

Charts

Chart (2016–17) Peak
position
New Zealand Heatseekers Singles (RMNZ)[10] 3
US Adult Top 40 (Billboard)[13] 37

Release history

Country Date Format Version Label Ref.
Worldwide 10 June 2016 Digital download Original [1]
28 October 2016 Cheat Codes remix [12]
United States 16 January 2017 Hot/Modern/AC radio Original Capitol [2]

References

  1. 1 2 3 "Heartlines - Broods | Release Info". AllMusic. All Media Network. Retrieved 11 December 2016.
  2. 1 2 "Hot/Modern/AC Future Releases". All Access Media Group. Archived from the original on December 10, 2016. Retrieved 11 December 2016.
  3. 1 2 "Kiwi actress Rose McIver stars in new Broods music video". The New Zealand Herald. New Zealand Media and Entertainment. 30 July 2016. Retrieved 12 December 2016.
  4. 1 2 3 4 Craddock, Lauren (29 July 2016). "Broods on Working With Lorde & Using Microsoft Technology in 'Heartlines' Video". Billboard. Prometheus Global Media. Retrieved 12 December 2016.
  5. ↑ Smith, Michael (24 June 2016). "Album Review: BROODS - Conscious". Renowned for Sound. Retrieved 11 December 2016.
  6. 1 2 3 4 Ingalls, Chris; Stroud, Pryor; Bergstrom, John; Miller, Chad (12 August 2016). "Broods - "Heartlines" (Singles Going Steady)". Popmatters. Retrieved 11 December 2016.
  7. 1 2 3 Forster, Tim (24 June 2016). "Broods Conscious". Exclaim!. Retrieved 11 December 2016.
  8. ↑ Williott, Carl (9 June 2016). "Lorde Co-Wrote Broods' New Single "Heartlines": Listen". Idolator. Hive Media. Retrieved 11 December 2016.
  9. ↑ Nail, Jonny (24 June 2016). "Track by Track: Broods 'Conscious'". Rolling Stone Australia. Wenner Media. Retrieved 11 December 2016.
  10. 1 2 "NZ Heatseekers Singles Chart" (20 June 2016). Recorded Music NZ. Retrieved 11 December 2016.
  11. ↑ "Top 20 New Zealand Singles Chart" (20 June 2016). Recorded Music NZ. Retrieved 11 December 2016.
  12. 1 2 "Heartlines - Broods | Release Info" (remix). AllMusic. All Media Network. Retrieved 11 December 2016.
  13. ↑ "Broods Chart History (Adult Pop Songs)". Billboard. Retrieved 23 February 2017.
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