Hard Yakka

Hard Yakka is an Australian clothing company. It was founded in 1935 as D. K. Laidlaw & Sons Pty Ltd, but later adopted the name "Yakka", reportedly derived from an Aboriginal word for work. The name has since has entered the Australian vocabulary.[1] The company is one of the largest suppliers of work wear in the southern hemisphere, providing a large range of products. Since it inception, the company has expanded its work wear ranges to include Foundations, Legends, Koolgear, Protect FR and 3056: Born in Brunswick. The company also supplies a range of accessories and safety footwear.

Hard Yakka was acquired by Pacific Brands in 2007, then later was acquired by Wesfarmers as part of the Workwear Group in 2014.[2] Hard Yakka was the outfitter of the 2006 Melbourne Commonwealth Games and the 2018 Gold Coast Commonwealth Games.[3]

References

  1. ↑ http://adb.anu.edu.au/biography/laidlaw-david-kersell-10771
  2. ↑ http://www.abc.net.au/news/2014-08-26/pacific-brands-quits-hard-yakka-after-another-heavy-loss/5696876
  3. ↑ http://www.bandt.com.au/media/hard-yakka-official-supporter-gold-coast-2018-commonwealth-games
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.