Hans Rudi Erdt

Hans Rudi Erdt
Erdt advertisement poster for Opel Racing, 1911
Born (1883-03-31)31 March 1883
Benediktbeuern, Bavaria
Died 24 May 1918(1918-05-24) (aged 35)
Berlin
Nationality German
Occupation Graphic designer, lithographer
Known for Sachplakat movement, poster propaganda, advertising

Hans Rudi Erdt (31 March 1883-24 May 1918)[1][2] was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard.[3][4][5] His work at the prestigious Hollerbaum und Schmidt art printing company along with Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich and Karl Schulpig[6] make him one of the most important representatives of German poster art between 1906 and 1918.[7][8][9] Erdt has also been recognized for his innovative use of typography in posters.[10]

Life and work

Born in Benediktbeuern, Bavaria,[11] he trained as a lithographer and became a student of Maximilian Dasio at the Munich School of Applied Arts. He joined Hollerbaum und Schmidt around 1908, becoming part of the "Berlin School",[12] where he created what is considered one of the most enduring examples of Sachplakat, an advertisement for the nascent racing division of the Opel car manufacturer.[8][13] During World War I he created propaganda posters for the German State Film Committee,[14][15][16][17] as well as promotional posters for propaganda films,[18] some of which, like U Boote Heraus! became quite famous at the time.[19][20]

His advertising work varied, from Nivea[21][22] to illustrated weekly newspapers such as Die Woche,[23] tourism and travel events[24] and tobacco companies such as Batschari, Manoli and Mahala Problem.[25]

Erdt died in Berlin of tuberculosis at the age of 35.

Advertisements

World War I film propaganda posters

Notes

  1. ↑ A few German sources place Erdt's death in different years: Alexander Kauther - 1925; the German National Library - 1924. The most commonly used date is 1918
  2. ↑ "ULAN Full Record Display (Getty Research) - Hans Rudi Erdt". Union List of Artist Names. Getty. Retrieved 7 December 2012.
  3. ↑ Consuegra, p. 1924
  4. ↑ Vit, p. 11
  5. ↑ de Jong, p. 42
  6. ↑ Moore, p. 98-99
  7. ↑ Meggs, p. 1954
  8. 1 2 Eskilson, p. 112
  9. ↑ "Hans Rudi Erdt – Biography". Reference Center for Marxist Studies. Archived from the original on 15 April 2013. Retrieved 7 December 2012.
  10. ↑ Diagram Group, p. 281
  11. ↑ Meissner, p. 307
  12. ↑ Aynsley, p. 78
  13. ↑ Raimes, p. 34
  14. ↑ Eskilson, p. 131
  15. ↑ Seidman, p. 20
  16. ↑ Heyman, p. 91
  17. ↑ Ronge, p. 417
  18. ↑ "Hans Rudi Erdt: Biography". Spartacus Educational. Archived from the original on 3 December 2012. Retrieved 7 December 2012.
  19. ↑ Welch, p. 131
  20. ↑ "U Boote Heraus! [The U-boats Are Out!]". London: Imperial War Museum. Retrieved 7 December 2012.
  21. ↑ Jones, p. 57-8
  22. ↑ Tungate, p. 90
  23. ↑ Weill, p. 102
  24. ↑ Joachim-Felix, p. 991
  25. ↑ Aynsley, p. 81

Bibliography

  • Meggs, Philip B.; Purvis, Alston W. (2011). Meggs' History of Graphic Design (5th Edition eBook ed.). John Wiley & Sons. ISBN 9781118017760. Retrieved 2012-12-06.
  • Eskilson, Stephen (2007). Graphic Design: A New History (Illustrated ed.). Yale University Press. ISBN 9780300120110. Retrieved 2012-12-06.
  • Aynsley, Jeremy (2000). Graphic Design in Germany: 1890-1945. Volume 28 of Weimar and Now: German Cultural Criticism Series. Wolfsonian-Florida International University. University of California Press. ISBN 9780520227965. Retrieved 2012-12-06.
  • Meissner, Jörg (2004). Strategien der Werbekunst 1850-1933 (in German). Deutsches Historisches Museum. Kettler. ISBN 9783937390222. Retrieved 2012-12-06.
  • Vit, Armin; Gomez Palacio, Bryony (2011). Graphic Design Referenced: A Visual Guide to Language, Applications, and History of Graphic Design (Illustrated ed.). Rockport Publishers. ISBN 9781592537426. Retrieved 2012-12-06.
  • Seidman, Steven A. (2008). Posters, Propaganda, & Persuasion in Election Campaigns Around the World and Through History. Peter Lang. ISBN 9780820486161. Retrieved 2012-12-06.
  • Consuegra, David (2004). American Type Design and Designers. Skyhorse Publishing Inc. ISBN 9781581153200. Retrieved 2012-12-06.
  • de Jong, C.W.; Purvis, A.W.; Friedl, Friedrich (2005). Creative Type / druk 1: a sourcebook of classic and contemporary letterforms. R. Vatter-Buck (translator). Inmerc. ISBN 9789066112506. Retrieved 2012-12-06.
  • Jones, Geoffrey (2010). Beauty Imagined:A History of the Global Beauty Industry. Oxford University Press. ISBN 9780191609619. Retrieved 2012-12-06.
  • Tungate, Mark (2011). Branded Beauty: How Marketing Changed the Way We Look. Kogan Page Publishers. ISBN 9780749461829. Retrieved 2012-12-06.
  • Lettering & Calligraphy Workbook. Diagram Group. Sterling Publishing Company, Inc. 2006. ISBN 9781402741012. Retrieved 2012-12-06.
  • Heyman, Neil M. World War I (eBook ed.). Greenwood Publishing Group. ISBN 9780313298806. Retrieved 2012-12-06.
  • Moore, Colin (2010). Propaganda Prints: A history of art in the service of social and political change. A&C Black. ISBN 9781408105917. Retrieved 2012-12-06.
  • Welch, David (2000). Germany, Propaganda and Total War, 1914-1918: The Sins of Omission. Rutgers Depth of Field. Rutgers University Press. ISBN 9780813527987.
  • Weill, Alain (1985). The poster: a worldwide survey and history. G.K. Hall. ISBN 9780816187461. Retrieved 2012-12-06.
  • Joachim-Felix, Leonhardt; Hans-Werner, Ludwig; Schwarze, Dietrich; Stra Ner, Erich (1999). Medienwissenschaft: Ein Handbuch Zur Entwicklung Der Medien und Kommunikationsformen (in German). Volume 1. Walter de Gruyter. ISBN 9783110139617. Retrieved 2012-12-06.
  • Raimes, Jonathan; Bhaskaran, Lakshmi (2007). Retro Graphics: A Visual Sourcebook to 100 Years of Graphic Design. Chronicle Books. ISBN 9780811855082. Retrieved 2012-12-06.
  • Ronge, Tobias (2010). Das Bild des Herrschers in Malerei und Grafik des Nationalsozialismus: Eine Untersuchung zur Ikonografie von Führer- und Funktionärsbildern im Dritten Reich (in German). Volume 89 of Kunstgeschichte. Westfalen: LIT Verlag Münster. ISBN 9783643108562.
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