Guylian

Guylian
Subsidiary
Industry Confectionery production
Founded 1960 (1960) in Sint-Niklaas, Belgium
Founder Guy Foubert
Headquarters Sint-Niklaas, Belgium
Products Chocolates
Number of employees
 250
Parent Lotte Confectionery
Website http://www.guylian.be
Guylian Chocolates
Guylian sea shell chocolates

Guylian (/ˈɡiːliən/, French: [ɡiljɑ̃]) is a Belgian chocolate manufacturer founded by Guy Foubert in 1958. The company takes its name from the combination of Foubert's first name with that of his wife, Liliane. Guylian is perhaps most well-known for their production of chocolate Sea Shells praline with different fillings. Guylian has been the major sustaining sponsor of Project Seahorse since 1999.[1]

In 2008, Japanese-Korean Lotte Confectionery bought the company for $164 million.[2]

History

Born in 1938, the son of a Sint-Niklaas baker, Foubert developed his skills at the Antwerp School of Confectionery and Patisserie in Belgium. During his schooling, Foubert was already selling hand-made chocolate truffles on the local market.

The chocolaterie Guylian was founded in 1958 and the name "Guylian" was formed as a portmanteau from the first names of Guy and Liliane Foubert. They started with a small production unit at home, producing pralines and chocolate truffles that were sold to local chocolate shops

Guinness World Record

In March 2005, Guylian established a Guinness World Record by building the world's largest chocolate sculpture of an Easter egg on the market square in Sint-Niklaas, Belgium. Twenty-six Guylian master chocolatiers worked continuously for eight days to create this chocolate egg. The sculpture measured 8.32 metres (27.3 ft) high and 6.39 metres (21.0 ft) wide and was constructed using 1,950 kilograms (4,300 lb) of chocolate or about 50,000 chocolate Sea Shell Bars.

Company icon

A seahorse is used as the company's icon and is worldwide protected by copyright. Its tail curls the other way around than real seahorses. Every Guylian Sea Shell features the "G stamp", a marking with the letter G to indicate that the product is made by Guylian.[3]

Products

Guylian sells pralines in gift boxes, individually wrapped chocolates, chocolate bars, chocolate truffles, and napolitains. Guylian is best known for its chocolate Sea Shells. Beside the original Guylian hazelnut praline, created by Guy Foubert in the 1960s, there are now other flavours available.

References

  1. ↑ "Guylian Spotlight". Project Seahorse. Retrieved 2018-01-17.
  2. ↑ "UPDATE 1-S.Korea Lotte buys Belgium's Guylian for $164 mln". Reuters. Jun 22, 2008. Retrieved 12 October 2011.
  3. ↑ G stamp


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