Guayakí (company)

Guayakí
Private
Industry Beverage, organic products
Founded 1996
Founders Alex Pryor, David Karr
Headquarters Sebastopol, California
Area served
 United States, Canada
Key people
 Chris Mann, CEO[1]
Products Yerba mate, beverages, energy shots, energy drinks
Website www.guayaki.com

Guayakí Sustainable Rainforest Products, Inc., more commonly known as Guayakí, is an organic beverage company specializing in yerba mate products based in Sebastopol, California.[2] In addition to offering loose-leaf yerba mate, Guayakí also sells canned as well as carbonated yerba mate drinks, and energy shots. Guayakí receives American-nationwide distribution to roughly 6,000 stores,[3] primarily through organic and health-oriented grocery stores such as Whole Foods among other retailers, as well as through online channels.[4]

Guayakí has a stated mission to "steward and restore 200,000 acres of rainforest and create over 1,000 living-wage jobs by 2020" in the Atlantic Forest through their own "Market Driven Restoration" model, the idea that imperialism and colonialism as a result of the market for products from less-developed countries can be combatted using the market itself.[5][6]

Guayakí is certified organic by USDA Organic; Additionally, the company is also certified fair trade by IMO and is a Fair Trade Federation Member.

References

  1. ↑ Ferrari, Pierre. "GUAYAKÍ'S CEO CHRIS MANN ON THE IMPORTANCE OF RUNNING A TRANSPARENT COMPANY". Fast Company. Retrieved June 1, 2015.
  2. ↑ "Guayakí Pioneers Market-Driven Restoration Business Model - RSF Social Finance". RSF Social Finance. 2012-08-27. Retrieved 2018-06-05.
  3. ↑ "Small Biz Makeover: Guayaki Tea's Big Challenge". Newsweek. 2009-11-24. Retrieved 2018-06-05.
  4. ↑ Latif, Roy. "Sparkling Growth: 6 Questions with David Karr of Guayaki". BEVNET. Retrieved June 1, 2015.
  5. ↑ "100 Years of Sun: Regenerative Agriculture". 100 Years of Sun: Regenerative Agriculture. Retrieved 2018-06-05.
  6. ↑ "Restoring the Rainforest: Guayakí Brews Environmental and Social Change - KWHS". KWHS. 2013-03-12. Retrieved 2018-06-05.
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