Guangdong Loongon

Guangdong Loongon Animation & Culture Co., Ltd. (广东小白龙动漫文化股份有限公司), often referred to as Loongon, is a Chinese children's toy manufacturer based in Guangdong and founded in 2003.[1] Loongon and its family of brands, including Lepin and Cogo are known for producing Lego-compatible brick sets. Loongon is publicly listed as of 2014 as stock 831015 on the Chinese stock exchange known as the National Equities Exchange and Quotations.[2]

Brands

The Loongon is the manufacturer and distributor of the following brands in North America and Europe:[3]

  • Loongon
  • Kid's Dough
  • Huimei Plastic Building Blocks

Lego-compatible:

  • Cogo Plastic Building Blocks
  • Lepin

Loongon is currently being sued by Lego for the manufacturing and distribution of counterfeit Lego sets.[4][5]

Lepin, a Loongon sub-brand, is accused by some Lego fan builders of taking their designs and creating commercial Lepin sets without permission.[6]

See also

References

  1. ↑ "Company Overview - Guangdong Loongon Animation & Culture Co., Ltd". loongon.en.alibaba.com. Retrieved 2 July 2017.
  2. ↑ "Dacheng Advises Guangdong Loongon Animation & Culture Co., Ltd. on NEEQ Listing and Private Placement - Trends - English". www.dachenglaw.com. Retrieved 2 July 2017.
  3. ↑ "Plastic Building Blocks, Small Bricks Series, Own Doll Strollers direct from China (Mainland)". loongon.en.alibaba.com. Retrieved 2 July 2017.
  4. ↑ "The Copenhagen Post - Danish News in English". cphpost.dk. Retrieved 2 July 2017.
  5. ↑ "Lego Group v. Guangdong Loongon Animation & Toys Industry Co., Ltd., et al". en.pkulaw.cn. Retrieved 2 July 2017.
  6. ↑ "An open letter to Lepin from a frustrated LEGO builder - Brick Fanatics". www.brickfanatics.com. Retrieved 2 July 2017.
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