BORN Group

BORN Group
Private
Industry marketing, ecommerce, advertising, mobile, content marketing, digital marketing
Headquarters Manhattan, New York and London, England
Area served
 Worldwide
Key people
 Dilip Keshu (CEO),[1] Sandeep Kulkarni (CFO), Ram Patel, Eric Gutoski, Steve Waller, Prakash Gurumoorthy, Mark Allardice
Divisions Creative, Content, Commerce, Consulting
Website www.borngroup.com

BORN Group or BORN, formerly known as Group FMG,[2] is a creative design, content production and commerce solutions company. It started in 1987 as The Fresh Media Group.[3] The company created a multi-channel marketing content platform called Ceros, a page-turning digital magazine/catalog that embeds dynamic content, social media and ecommerce.[4] In June 2012 Kara Swisher reported that Crowdfusion had acquired Ceros.[5] In May 2012, the company acquired an award winning creative commerce agency, called Pod1 Inc.[6]

The company's offers publishers an online flat planning tool (called VIP4) for magazine, book, and catalog pre-press planning and production.It also offers frameworks to create on-line magazine production (with a product called ICE MAPP) and tablet & mobile phone apps (with a product called ICE CAPP) - both products embed rich media, e-commerce and social media in a single container. At the end of 2013 the company won Printweek's Creative Repro Company of the Year award.[7]

The company used to go to market with three brands - Pod1 for creative ecommerce, FMG for content production and Sneak Global for specialist video production but now these offerings are under the aegis of one brand, BORN created in 2014. In 2013, Pod1 was an official Webby Awards Honoree for their work on DVF Rendez-vous (Retail category), Erno Lazlo and Walgreens' Beauty.com (Fashion & Beauty category) and FMG was a Honoree for Resident Evil - Shared Nightmare (Facebook App).[8][9] More recently the company won 4 Platinum and 2 Gold Awards at the Hermes Creative Awards event. [10]

The company launched content marketing, social media offerings, brand activation/digital marketing solutions and mobile apps development (native and browser based) in 2012 and 2013, and attracted several senior executives from Ogilvy & Mather, Saatchi & Saatchi, Acuity Group (now Accenture), CMA, among others.[11][12]

The company is a partner to ecommerce vendors such as Acquia, NetSuite, Magento, hybris (now SAP), BigCommerce and Demandware (now Salesforce) as well as Jagged Peak Software for OMS solutions. The firm has been involved in the launch of several marketplaces and online eCommerce websites. [13][14]

References

  1. ↑ "BORN Marketing Contacts".
  2. ↑ FMG and Pod1 rebrand as BORN
  3. ↑ Printweek Articles on FMG
  4. ↑ Ceros is the fix the digital publishing world needs
  5. ↑ Crowdfusion and Ceros Merge. New Entity is called Ceros
  6. ↑ New York Times Article on Pod1 acquisition by Group FMG
  7. ↑ FMG Bags Creative Repro Company of the Year Award
  8. ↑ Pod1 is Webby Awards Official Honoree 2013
  9. ↑ Group FMG is Webby Awards Official Honoree 2013.
  10. ↑ "BORN wins Platinum and Gold Awards". Hermes Awards.
  11. ↑ Group FMG Launches Mobile Apps Unit
  12. ↑ Monsanto Exec Joins Group FMG
  13. ↑ Shoppers Stop Picks BORN
  14. ↑ Design Within Reach Picks BORN
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