Green Monday

Green Monday
Celebrations Shopping / Consumerism
Date 2nd Monday in December
2017 date December 11  (2017-12-11)
2018 date December 10  (2018-12-10)
2019 date December 9  (2019-12-09)
2020 date December 14  (2020-12-14)
Frequency annual
Related to Christmas

Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay in 2007[1] to describe the best sales day in December,[2][3] usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas.

In 2009, $854 million was spent online in the US on Green Monday,[4] with sales in 2011 reaching $1.133 billion.[5] In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.[6] In 2014, Green Monday online sales grossed a record $1.6 billion, albeit still lower than Cyber Monday's $2.68 billion during the same year.

References

  1. ↑ Welcome to Green Monday. Today is a big shopping day, December 11, 2017
  2. ↑ Perez, Juan Carlos (24 December 2007), "ComScore: Last Week Saw Strong Online Shopping", PC World, IDG News Service
  3. ↑ "Have you heard of "Green Monday"?". WHEC. 8 December 2014. Retrieved 8 December 2014.
  4. ↑ "Green Tuesday Reaches Record $913 Million in Online Spending", comscore.com, December 2009.
  5. ↑ Hargrove, Kelli."Online Retail Spending up 14% For Q4", Transworld Business, 8 February 2012.
  6. ↑ TheStreet.com "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" December 2013
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.