Grabble

Grabble
Initial release July 1, 2013 (2013-07-01)
Operating system iOS
Website grabble.com

Grabble is a fashion and lifestyle mobile commerce platform that currently operates on the iOS platform in the UK, and allows users to read editorial content and shop from thousands of international and homegrown brands and retailers, including Zara, Mr Porter, Harvey Nichols, Topshop, & Other Stories, COS, Whistles and Browns. Their focus covers menswear, womenswear, homeware, beauty, well-being and grooming.[1]

History

Grabble was originally launched in 2013, by founders Daniel Murray and Joel Freeman, with the idea of curating high street fashion, whereby users could save pieces by “grabbing” them from both the Grabble website and external retail sites using the “Grab” button.[1][2]

Relaunched in August 2014 as an app for Android and iOS, the app was described as “ASOS meets Pinterest, with sales alerts” and “Tinder for fashion”, due to the swiping system used to like or dislike a product, and a small editorial team was set up to “curate items separately to give the app a more exclusive feel.”[3][4]

Grabble, currently, operates only as a free iOS app, with a native checkout that accepts Apple Pay alongside credit and debit cards. The swipe feature was removed. company stands at over 20 employees with up to 6 in-house stylists who curate products daily.[5]

Features

Everything featured on Grabble can be saved to a wish-list and purchased by the user on the app itself. Products can be found through searching brands or categories, however, Grabble encourages the discovery element through curated editorial content.

Editorial content consists of stories covering upcoming designers; trend spotting across fashion, interiors, home ware, beauty tutorials; and lifestyle, such as fitness, food, and travel.

Grabble offers sale alerts, a daily curated New In section and daily themed collections, where users can swipe left or right on products.

Users are able to track their orders and share products or wishlists via email or social media. In 2016, Grabble introduced a rewards scheme for both new and existing users.

Users

Grabble attracts a Millennial audience. Ages of users span from 21 to 36 years old and, as of the start of 2016, had a user base of over 400,000, with 50,000 using the app daily on their smartphones.

″Millennials are super-smart and super-busy and from a fashion perspective they carry themselves well in a world they have largely created for themselves through hard work and dedication. Our purpose at Grabble is to meet their expectations not just by answering their fashion requirements but by creating a personalised relationship of trust with them. We want them to know we’re part of their world″, says (founder, Daniel) Murray.[5]

Funding

In February 2015, Grabble closed an Angel funding round having raised £1.85 million from nine investors,[6] who included Skimlinks founder Alex Hoye; Guy Hipwell, former Harrods e-commerce director; Alex Tait, former head of e-commerce at Topshop owner Arcadia; and media guru Darren Childs, chief executive of UKTV.[7]

Competitors

Companies who also operate a wishlist and curation process includes Lyst, Mallzee and Shopcade.

Reception

Since launch, Grabble has gained mostly positive reactions and coverage from various British media outlets:

InStyle Future Fifteen 2016: Daniel Murray[8]

“When Grabble first launched on the iTunes store, Apple named it best new app in 34 countries, and it has been in the top 10 most popular downloads in 108 countries since launch.” - Forbes [5]

“A clever little app… there’s endless potential to fall in fashion love” - Daily Mail[9]

TechCity Insider 100 List (2014)[10]

WIRED Europe’s 100 Hottest Start Ups 2016[11]

Awards

Drapers Digital Awards 2015: Best Tech Start Up[12]

Decoded Fashion Awards 2015: Best Use of Mobile[13]

Everline Future 50 2014 Winner[14]

02 Smarta 100 Award 2014: Mobile Business of the Year[15]

Shell LiveWIRE Young Entrepreneur of the Year 2014 (Awarded to Daniel Murray)[16]

References

  1. 1 2 Ingham, Edmund (2015-01-19). "'Tinder For Fashion' App Grabble Targets 1M Users As E-Commerce Moves To Mobile". Forbes. Retrieved 7 September 2016.
  2. ↑ "Grabble – Grab the best fashion from anywhere". Dreamstake. Dreamstake. Retrieved 7 September 2016.
  3. ↑ Teather, Charlie (2014-09-25). "Grabble - The Fashion Finder: 'Grab' the latest looks with new 'Tinder for Fashion' app". Evening Standard. Retrieved 7 September 2016.
  4. ↑ "GRABBLE: TINDER FOR FASHION". Sloan Magazine. Sloan Magazine. Retrieved 7 September 2016.
  5. 1 2 3 Ingham, Edmund (2016-01-21). "Grabble Revisited: How The Mobile Commerce App Is Shaping Up For 2016". Forbes. Retrieved 7 September 2016.
  6. ↑ "Grabble Overview". CrunchBase. CrunchBase. Retrieved 7 September 2016.
  7. ↑ Burn-Callander, Rebecca (2015-02-15). "Grabble app raises £1.2m from high profile e-commerce angels". The Telegraph. Retrieved 7 September 2016.
  8. ↑ Mac Donnell, Chloe. "#FutureFifteen: Meet The Movers, Shakers And Makers To Name Drop Right Now". InStyle. Time Inc. Retrieved 7 September 2016.
  9. ↑ Greenaway, Naomi (2015-01-15). "Is this the Tinder of FASHION? Swipe right for style matches on shopping app Grabble but go left to reject bad buys". The Daily Mail. Retrieved 7 September 2016.
  10. ↑ "TechCityInsider100". TechCityInsider. TechCityInsider. Retrieved 7 September 2016.
  11. ↑ Daniel, Beth (2016-08-16). "10 UK firms make it onto WIRED Europe's 100 hottest startups list". TechCityNews. Retrieved 7 September 2016.
  12. ↑ "The Drapers Digital Awards Winners 2015". Drapers. Retrieved 7 September 2016.
  13. ↑ "LONDON 2015 SUMMARY". Decoded Fashion.
  14. ↑ "THE EVERLINE FUTURE 50 DEMONSTRATES THE VERY BEST OF THE ENTREPRENEURIAL CULTURE IN THE UK". Real Business Disrupts. Retrieved 7 September 2016.
  15. ↑ "O2 Smarta 100 Award Winners Announced". Smarta. Smarta. Retrieved 7 September 2016.
  16. ↑ "Young entrepreneur grabbing new e-commerce opportunities". Shell liveWIRE. Shell.
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