Goli Vada Pav

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Goli Vada Pav Pvt. Ltd
Private
Industry Quick service Restaurants
Founded 2004 (2004) in Mumbai, India
Founder
  • Venkatesh Iyer
Headquarters Vikhroli, Mumbai ,India
Key people
 Venkatesh Iyer (CEO)
Products Goli Vada Pav, Goli Schezwan Vada Pav, Goli Sabudana Vada[1]
Revenue Increase ₹ 55 Crore (2015)[2]
Number of employees
 150-200 (2016)[2]
Parent Goli Vada Pav Pvt. Ltd
Website 'Goli Vada Pav No.1'

Goli Vada Pav is an Indian fast food restaurant chain originated from Mumbai, Maharashtra, India. It was founded in 2004 as a vada pav restaurant by Venkatesh Iyer. Today, Goli Vada Pav has 300 stores in 100 cities across 20 states of India. The expanse is from Gorakhpur in North to Calicut in South and Vadodara in West to Kolkata in East. The Basket of products include varieties of Vada Pavs, Vada Rolls, Curry Pavs, Sides, Beverages and Desserts. Goli Vada Pav is positioned as an alternative to traditional fast food and rivals the conventional burger. The franchise retail chain has now grown to a ₹55 crores business which plans to make a multi-fold jump to ₹350 crores with the opening of 1000 outlets pan-India.[3]

History

Origin

Goli Vada Pav was founded by Venkatesh Iyer. The chain started operations in early 2004 with a single ‘Quick service restaurant’.[4] The initial investment of ₹40 lakhs was funded by Venkatesh Iyer, who had wound up his corporate advisory business. The investment had increased to ₹1 crores by the time the business. The first outlet was set up in Kalyan, a suburban locality in Mumbai. The company raised ₹21 crores from venture fund VenturEast in 2011.[5] A large-scale expansion of the outlets had to be abandoned due to the limited popularity of the franchise in Mumbai. At this point, Venkatesh Iyer received an offer from an acquaintance to set up an outlet in the city of Nashik in Maharashtra.[6] Soon enough Goli Vada Pav was set up in over 40 cities with 150 outlets.

Operations

Goli Vada Pav stores operate under the name of 'Goli Vadapav No.1'

The chain has its presence through 300 stores from Gorakhpur in North to Calicut in South and from Porbandar in West to Kolkata in the East, across 100 cities and 20 states in India, viz., Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Chhattisgarh, Bihar, Uttar Pradesh, Uttarakhand, Jharkhand, Madhya Pradesh, Delhi,Chandigarh(U.T), Haryana, Himachal Pradesh, Punjab, Rajasthan, West Bengal, Odisha.

Goli fast food chain products are prepared in fully automated ‘HACCP’[4] certified hands free plant frozen at -18 degree Celsius.

Products

Goli Vada Pav produces 75,000-100,000 vadapavs per day and comprises a basic menu of Mumbai snacks category... namely Vada Pavs, Vada Rolls, Curry Pavs, Sides, Beverages and Desserts.

Vada Pavs: Classic, Crispy, Masala, Mixed Veg, Maharaja, Makka Palak, Paneer, Hara Bhara, Cheese, Schezwan

Vada Rolls: Crunchy, Makka Palak, Paneer

Curry Pavs: Goli Misal Pav, Goli Pav Bhaji

Sides: Goli Fries, GoliMan, Sabudana Vada

Beverage: Limbooda, Jabri-Jeera

Desserts: Choco Xtacy

Product Innovation is a key focus in Goli, we are focused on providing operational excellence hence speed of service is a key promise hence we target the preparation time of each product be within a time limit of 5 minutes.[7]

Public appeal

Goli Vada Pav, with an ever-increasing popularity marked by a fan following of 1.5 lacs Facebook followers, adopts a standard operating procedure of preparation, processing, packaging and distribution of the snacks produced. Goli boasts of a 9-month shelf life of products and a brand value and goodwill promoted by Ganesha public processions with vada pav and the hosting of Goli Rock Shows.[8]

Awards & Recognition

  1. Golden Spoon Award-Most Admired Food Chain of Indian Origin,by Coca-Cola.[9]
  2. Travel & Leisure has featured Goli Vada Pav amongst the top 20 QSR in the world
  3. India Inc certificate of excellence in recognition of smart innovation
  4. 6th Largest QSR Brand in India.[10]

References

Footnotes
  1. ↑ 'Goli Vada Pav No.1' golivadapav.com
  2. 1 2 Business Opportunity in Ethnic Fast Food Industry – Goli Vadapav No.1 | Case Study | NOVONOUS www.novonous.com
  3. ↑ Growth of Goli Vada Pav in India and future plans www.peerpower.com
  4. 1 2 "350 stores across 21 states". Archived from the original on January 26, 2013.
  5. ↑ Gaurav, Vijay. Food chain Goli Vada Pav gets ₹21-crore funds from VenturEast The Economic Times 29 August 2011
  6. ↑ Goli Vada Pav - From Mumbai’s streets on to the business highway The Hindu Business Line
  7. ↑ Goli Vada Pav's fast food preparation time www.golivadapav.com
  8. ↑ Advertising and Growing Appeal of Goli in India www.peerpower.com
  9. ↑ Jubilant Foodworks sweeps the Coca Cola Golden Spoon Awards 2014 India Infoline
  10. ↑ Midha, Manisha Almadi (29 September 2016). "Goli Vada Pav: Mainstreaming Vada Pav across India". FoodService India. Retrieved 1 July 2018.
General sources
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