Glaceau Smartwater

Glaceau Smartwater
Product type Premium Mineral Water
Owner Energy Brands privately owned subsidiary of The Coca-Cola Company
Produced by Hindustan Coca-Cola beverages
Introduced 1996 (America), 2017 (India) , 2018 (The Netherlands)
Markets India, USA, UK, Australia, Canada, Middle East
Ambassador(s) Jennifer Aniston
Tagline "Made Smart" “ Smart is what smart does”
Website https://www.drinksmartwater.com

Glaceau Smartwater (stylized smartwater) is a brand of bottled mineral water owned by The Coca-Cola Company.[1][2] Introduced in 1996 in the United States, by 2016 it was one of the top five brands of bottled water in that country[3] with sales worth nearly $830 million in 2017.[4]

The brand is now also available in other countries including the United Kingdom,[5] India,[6] Australia, Croatia and Canada.

Product

It is manufactured by vaporisation to remove impurities, followed by condensation back to water[7] and readdition of mineral electrolytes such as potassium, calcium and magnesium.[8]

The Smartwater bottle is popular for use in ultralight backpacking because it's relatively light and strong, and makes efficient use of space.[9]

Pack and variants

In India, Smartwater is available in a 750ml PET bottle priced at Rs. 50. While globally, the brand has several variants[10] such as Glaceau Smartwater Sparkling Green Apple,[11] Lemon, and Apple & Cherry.[12][13] In India, only the Still water variant has been launched.

Marketing and sponsorship

Since 2007 actress Jennifer Aniston has been the ambassador for the brand globally[14] and has been involved in a number of campaigns as the face of the product.[15]

Smartwater was launched in India through its association with TED Talks India Nayi Soch as the official sponsor for property.[16]

References

  1. ↑ Esterl, Mike (2015-11-18). "Coke Launches Carbonated Smartwater In Expanded Sparkling Water Push". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-02-22.
  2. ↑ Team, Trefis. "Coca-Cola Eyes Growth In The Sparkling Bottled Water Market". Forbes. Retrieved 2018-02-22.
  3. ↑ "Glacéau Smartwater launches 'Hit the bottle' campaign". Talking Retail. 2016-01-07. Retrieved 2018-02-22.
  4. ↑ "Bottled water companies: top selling bottled water brands U.S., 2017 | Statista". Statista. Retrieved 2018-02-22.
  5. ↑ Team, Trefis. "Coca-Cola Life And Glaceau Smartwater To Be Launched In The U.K." Forbes. Retrieved 2018-02-22.
  6. ↑ Mitra, Sounak (2017-11-03). "Coca-Cola to launch premium water brand Smartwater in India". Livemint. Retrieved 2018-02-22.
  7. ↑ "Glaceau smartwater". The Coca-Cola Company. Retrieved 2018-02-22.
  8. ↑ "Glaceau smartwater". The Coca-Cola Company. Retrieved 2018-04-14.
  9. ↑ https://backpackers.com/outdoor-gear/glaceau-smartwater/water-bottles/smartwater-bottle/glaceau-smartwater-bottle-review/
  10. ↑ "Coca-Cola launches Glacéau Smartwater sports cap". PlasticsToday. 2016-05-31. Retrieved 2018-02-23.
  11. ↑ "Glacéau Smartwater adds Berry & Kiwi, Lemon and Green Apple flavours to its sparkling range". betterRetailing.com. Retrieved 2018-02-23.
  12. ↑ "Coca-Cola launches three new Glacéau Smartwater flavours - FoodBev Media". www.foodbev.com. Retrieved 2018-02-23.
  13. ↑ "Coca-Cola European Partners : News : Glacéau Smartwater announces NEW sparkling fruit flavours". Coca-Cola European Partners. 2017-06-08. Retrieved 2018-02-23.
  14. ↑ "Glaceau Smartwater Launches Major Summer Campaign Fronted By Jennifer Aniston". B&T. 2016-12-06. Retrieved 2018-02-22.
  15. ↑ "Why Coke Tapped Jennifer Aniston for New Smartwater Ads". Fortune. Retrieved 2018-02-22.
  16. ↑ "Coca-Cola's Glacéau Smartwater is the title sponsor of Star Plus' Ted Talks India Nayi Soch". www.bestmediaifo.com. Retrieved 2018-02-22.
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