Elkjøp

Elkjøp
Industry Retail
Founded 16 March 1962
Headquarters Lørenskog, Norway
Key people
 Jaan Ivar Semlitsch (CEO, Elkjøp Nordic AS)
Products Consumer electronics, white goods, brown goods
Revenue £2.3 billion (2013-2014)
Number of employees
 10,500
Parent Dixons Carphone
Website www.elkjop.no
Elkjøp Megastore, Kristiansand.
Elkjøp branch in Denmark under a different name.

Elkjøp (translates as El buy) better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries, with 400 stores in six countries and 10,000 employees.[1] It is owned by Dixons Carphone, who bought it in 1999, then removing the company from Oslo Stock Exchange.

It was founded by Trygve Fjetland on 16 March 1962.[2] Elkjøp also had sister stores outside the Nordic countries, namely in Czech Republic and in Slovakia. These were sold in 2014. The company as a whole sold for £2.3 billion in 2013 to 2014.[3] Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of no name or lesser known brands.

Because the sales are mostly based on volume, customers in seek of more in depth technical expertise may turn to stores specialized in the intended product group.

Most stores in the Elkjøp corporation have a fifty day full refund policy which allows consumers to try the product at home and still return it for any given reason,[4] often with the exception of, including mobile phones, software, internal hardware components and consumables, which need to be sealed.

Operations

Elkjøp trades under several different brands:

CountryLocal nameNumber of stores
 DenmarkElgiganten37
 Faroe IslandsElding2
 FinlandGigantti38
 GreenlandElgiganten2
 IcelandElko4
 NorwayElkjøp/Lefdal119
 SwedenElgiganten75

References

  1. ↑ Employees and stores count http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1114&ContentType=content&ContentKey=2513 (in Norwegian)
  2. ↑ Ottesen, Gregers (19 March 2012). "Billigkjedens gründer". Dagens Næringsliv. p. 18.
  3. ↑ Sales http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000vVSWtuVj;sid=xp8L58vWfJYJ54LLuSrC4SoVlSo1BhQTr2Y=?MenuId=2310&ContentType=content&ContentKey=2513 (in Norwegian)
  4. ↑ 30-day refund explained http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1105&ContentType=content&ContentKey=5440 (in Norwegian)
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.