Gerald Online

Industry Retail
Headquarters London, United Kingdom
(operational)
Key people
 Gerald Ratner (CEO)
Products Jewelry
Website Geraldonline.com

Gerald Online is an online jewellery retail store run in collaboration with Gerald Ratner and a Mumbai-based jewelry export company, SB&T International Ltd.[1][2] Ratner has partnered with an Indian jewellery manufacturer to import their jewellery in the UK.

History

In 1984, founder Gerald Ratner inherited his family business, Ratners. About 10 years later, Ratners was one of the biggest jewellers in the world.[3] However, due to several ill-advised jokes from Ratner during his 1991 speech to the Institute of Directors at the Royal Albert Hall, Ratners went into bankruptcy.[4]

In 2003, after re-establishing Ratners under the new name of Signet Jewelers, Gerald Ratner founded online business Gerald Online[5] in collaboration with SB&T, a Mumbai-based jewelery Export Company.[6]

Operations

Gerald Online sells jewellery directly from its factory, claiming that this results in lower prices. Gerald Ratner and SB&T have entered the Indian market under the name Gerald Online India.[7]

References

  1. ↑ "SB&T-Ratner JV has designs on UK jewellery market". The Times Of India. Jul 8, 2003.
  2. ↑ "SB&T Sets Up JV With UK's Gerald Ratner". 18 Apr 2013.
  3. ↑ Hattenstone, Simon (7 March 2009). "Ratner Effect". The Guardian. London.
  4. ↑ "'Doing a Ratner' and other famous gaffes". The Daily Telegraph. London. 22 December 2007. Retrieved 14 April 2010.
  5. ↑ "Watch out Ratners back".
  6. ↑ "A diamond geezer - again". The Guardian. London. 9 April 2006.
  7. ↑ "Gerald Ratner All set to enter india". Archived from the original on 2013-05-17.
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