Genghis Grill

Genghis Grill
LLC
Industry Fast Casual restaurants
Founded 1998
Founder Jeff Sinelli
Headquarters Dallas, Texas, United States
Key people
 Al Bhakta, Ron Parikh, Nik Bhakta, Chet Bhakta
Parent The Chalak Group
Website www.genghisgrill.com

Genghis Grill is a build your own bowl, Mongolian barbecue stir fry concept based out of Dallas, Texas.[1][2] The fast casual restaurant provides an interactive style of exhibition cooking influenced by Genghis Khan’s army, who would cook food on their shields during battle. Customers choose their own proteins, vegetables, sauces, and spices from an open food bar in Khan’s Kitchen. The customer then passes their creation off to the Grill Master, who cooks it on a large, circular grill in just a few minutes.[3]

History

Founded in 1998 by Dallas-based entrepreneur Jeff Sinelli, who also founded Which Wich?, the concept was bought in 2004 by The Chalak Group of Companies [4] who have expanded the company to over 70 locations in 19 states across the country, with plans to reach 100 locations by the end of 2011.[5]

In 2010, Genghis Grill was ranked #3 in Fast Casual Top 100 Movers and Shakers,[6] #5 in Restaurant Business’s Future 50,[7] and listed in Entrepreneur Magazine’s Franchise 500.[8] Genghis Grill was ranked #812 in Inc. 5000.[9] Genghis Grill was ranked in Top 25 Restaurants in Social Media by the Restaurant Social Media Index.[10] In 2011, Genghis Grill’s CEO, Al Bhakta, was ranked in Nation’s Restaurant News Top 10 CEO’s to watch.[11]

Health Kwest campaign

The Health Kwest campaign launched in early 2011, with 48 contestants, known as “Khantestants”, chosen to achieve a healthier lifestyle by eating free Genghis Grill at least once a day for 90 days. Medical City Dallas Hospital provided tips on nutrition and exercise, while Quest Diagnostics tracked each contestant’s weight loss. The winner was chosen by evaluating percentage of weight loss, most online votes, and number of social media posts they recorded. The winner won $10,000.[12]

References

  1. ↑ Warshaw, H. (2015). Eat Out, Eat Well: The Guide to Eating Healthy in Any Restaurant. American Diabetes Association. p. 419. ISBN 978-1-58040-542-3. Retrieved April 13, 2017.
  2. ↑ New Mexico Labor Market Report. New Mexico Department of Labor, Economic Research and Analysis. 2011.
  3. ↑ “Genghis Grill is Celebrating 10 Years of Khanquering!”. Reuters.com. November 11, 2008. Retrieved on August 18, 2011.
  4. ↑ “Genghis Grill: Kahnquering Growth, One Bowl at a Time”. Fesmag.com. May 2, 2011. Retrieved on August 18, 2011.
  5. ↑ “Genghis Grill Opens First Location in Abilene - New Restaurant Brings Healthy Dining Options and More Jobs to the Abilene Market”. Your-story.org. June 24, 2011. Retrieved on August 18, 2011.
  6. ↑ “Genghis Grill - Ranks #2 on the Fifth Annual Fast Casual Top 100”. Hospitality Industry. February 25, 2010. Retrieved on August 18, 2011. “Genghis Grill - Ranks #2 on the Fifth Annual Fast Casual Top 100”. Hospitality Industry. February 25, 2010. Retrieved on August 18, 2011.
  7. ↑ “Genghis Grill milestone: 50 locations with new Houston store”. Today’s Restaurant Texas Edition. September 14, 2009. Retrieved on August 18, 2011
  8. ↑ “Genghis Grill - The Mongolian Stir Fry Franchise”. Entrepreneur. 2010. Retrieved on August 18, 2011.
  9. ↑ “Top Companies in the Dallas metro area on the Inc .5000”. Inc 5000. 2010. Retrieved on August 18, 2011
  10. ↑ “The Social Media 50”. MonkeyDish.com. April 1, 2010. Retrieved on August 18, 2011
  11. ↑ “10 restaurant execs to watch in 2011”. Nation’s Restaurant News. December 31, 2010. Retrieved on August 18, 2011.
  12. ↑ “Do You Know 48 ‘KHANTESTANTS’ That Can Lose 1087 Pounds in 90 Days? We Do.” MultiVu. 2011. Retrieved on August 18, 2011.

Further reading

  • "Genghis Grill reports data breach". Nation's Restaurant News. September 19, 2016. Retrieved April 13, 2017.
  • Smith, Tattie (February 8, 2017). "Cheap Eats: Genghis Grill". Richmond Times-Dispatch. Retrieved April 13, 2017.
  • Kakareka, Melissa (December 29, 2016). "Closing of Genghis Grill surprises employees, customers alike". KSLA-TV.
  • "Some North Texas Genghis Grill locations hit by hackers; up to 55,000 transactions impacted". The Dallas Morning News. September 19, 2016. Retrieved April 13, 2017.
  • Flessner, Dave (December 19, 2016). "Downtown Chattanooga's Genghis Grill closes 4 months after getting failing health department rating". Times Free Press. Retrieved April 13, 2017.
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