Gardenista

Gardenista
Type of site
 Outdoor spaces and designblog
Available in English
Headquarters New York City
Founder(s) Julie Carlson, Michelle Slatalla
Editor Michelle Slatalla
Website https://www.gardenista.com/
Launched 2011 (2011)
Current status Active

Gardenista is an outdoor spaces and design website launched by Julie Carlson and Michelle Slatalla in 2011 initially as a section of Remodelista, and then as a separate website in 2012.[1] It is currently operated by Realtor.com, after a July 2016 acquisition.[2]

History

Gardenista was launched as an independent website in 2012, with the mission to provide a guide to stylish outdoor spaces.[1][3] The idea was born when Carlson (Editor in Chief of Gardenista’s parent website, Remodelista) asked Slatalla for advice about gardening mint.[4] Slatalla has been the Editor in Chief since launch, working closely with Carlson.[3][5]

The website received early recognition from TIME Magazine when it was selected as one of TIME’s 25 Best Blogs in 2012.[6] In 2013, Gardenista was a runner-up for a Webby in the Lifestyle category.[7]

Site features

Gardenista’s primary aim is to serve as a sourcebook for well designed outdoor spaces, which includes how-to content (like DIY posts, and guides to Garden Design 101) and catalogues of information about various plants and seeds.[8][6][3][9][4] In addition, the website publishes Garden Visits and advice for achieving similar features in one’s home garden.[10][4]

Similar to its parent website Remodelista, Gardenista has an invitation-only directory of landscape architects, landscape designers, and other outdoor design professionals, as well as an annual “Considered Design Awards” contest.[11] Guest judges for Gardenista’s Considered Design Awards have included Rita Konig, Sheila Bridges, Deborah Needleman, and Sam Hamilton.[12][13]

Gardenista also has a shop that curates the team’s favorite garden-related tools, as well as a catalogue of plants and seeds that can be ordered directly through Gardenista.[14][15]

Gardenista’s Instagram account received recognition from The Irish Times as one of the Eight Best Instagram Gardeners to Follow in 2018.[16]

Books

In October 2016, Gardenista: The Definitive Guide to Outdoor Spaces ( ISBN 978-1579656522), written by Slatalla with photography by Matthew Williams, was published by Artisan.[17][18][19] The book includes features on 13 gardens (including that of Slatalla), case studies on classic gardening trends, 100 favorite every-day gardening objects, and tips for home gardeners.[20][21][22][23]

References

  1. 1 2 Cannell, Michael (2012-06-06). "Gardenista Looks to Demystify the Backyard". The New York Times. ISSN 0362-4331. Retrieved 2018-06-09.
  2. ↑ "Behind Realtor.com's Remodelista-Gardenista acquisition". www.editoratlarge.com. Retrieved 2018-06-09.
  3. 1 2 3 "Gardenista: The Sourcebook for Cultivated Outdoor Living". Say Daily. Retrieved 2018-06-09.
  4. 1 2 3 "Gardenista: It's the future of gardening". Vancouver Sun. 2017-01-06. Retrieved 2018-06-09.
  5. ↑ "SAY Media Launches Gardenista, New Outdoor Living Web Property". Retrieved 2018-06-09.
  6. 1 2 "Gardenista | 25 Best Blogs 2012 | TIME.com". 2012-10-24. Retrieved 2018-06-09.
  7. ↑ "Gardenista | The Webby Awards". Retrieved 2018-06-09.
  8. ↑ STOCKON, LISA. "A 'Remodelista' calls St. Helena home". Napa Valley Register. Retrieved 2018-06-09.
  9. ↑ "How to Successfully Create Hardscape: A Guide to Designing, Choosing Materials and Building Landscape Features on Gardenista". Gardenista. Retrieved 2018-06-09.
  10. ↑ "All Gardenista Garden Design Inspiration Stories in One Place". Gardenista. Retrieved 2018-06-09.
  11. ↑ "Find a Landscape Architecture or Design Firm on Gardenista". Gardenista. Retrieved 2018-06-09.
  12. ↑ "Remodelista and Gardenista Launch 2017 Considered Design Awards Contest". Media | Move, Inc. Retrieved 2018-06-09.
  13. ↑ Remodelista. "Remodelista and Gardenista Announce Winners of 2017 Considered Design Awards". www.prnewswire.com. Retrieved 2018-06-09.
  14. ↑ "Product Catalog on Gardenista - Shop Our Picks". Gardenista. Retrieved 2018-06-09.
  15. ↑ "Plants & Seeds - Curated Collection from Gardenista". Gardenista. Retrieved 2018-06-09.
  16. ↑ "Eight of the best Instagram gardeners to follow in 2018". The Irish Times. Retrieved 2018-06-09.
  17. ↑ "Nonfiction Book Review: Gardenista: The Definitive Guide to Stylish Outdoor Spaces by Michelle Slatalla, with the editorial staff of Gardenista, photos by Matthew Williams. Artisan, $40 (408p) ISBN978-1-57965-652-2". PublishersWeekly.com. Retrieved 2018-06-09.
  18. ↑ "Great Outdoors: Landscapes, Both Natural and Created by Human Hands". The New York Times. 2016-12-01. ISSN 0362-4331. Retrieved 2018-06-09.
  19. ↑ Boone, Lisa. "14 great coffee-table books to give as gifts to your favorite design enthusiast". latimes.com. Retrieved 2018-06-09.
  20. ↑ Slatalla, Michelle (2016-10-03). "How I Created My Very First Garden From Scratch". The New York Times. ISSN 0362-4331. Retrieved 2018-06-09.
  21. ↑ "Gardenista". www.goodreads.com. Retrieved 2018-06-09.
  22. ↑ "4 New Gardening Books for Spring". Food & Wine. Retrieved 2018-06-09.
  23. ↑ Perrone, Jane (2016-12-01). "The best gardening books of 2016". the Guardian. Retrieved 2018-06-09.
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