Gaisano family

Gaisano family
Ethnicity Chinese
Current region Visayas and Mindanao (primary), Luzon islands
Place of origin Cebu, Philippines

The Gaisano family is a Chinese Filipino family prominent in the Philippine retail industry particularly in Visayas and Mindanao. They are known as the "Ayalas of the South".

History

The Gaisano retail business began as a pushcart selling various goods. During the 1970s, a shop-restaurant was established by Doña Modesta Singson-Gaisano located at the ground floor in a rented house in Colon, Cebu. The establishment later became known as White Gold Super Store. White Gold still exists nowadays and is now named as White Gold Club.[1] After Modesta's death in 1981, her sons - David, Stephen, Henry, Victor, and John, pursued their respective business activities:[1]

Businesses

Retail and shopping malls

  • Gaisano Country Malls (founded by Stephen Gaisano, Jr., son of Stephen S. Gaisano, Sr.) operator of Gaisano Country Mall, Gaisano Main and Gaisano Bogo in Cebu
  • Gaisano Grand (founded by Benito S. Gaisano, son of Henry S. Gaisano) operator of the Gaisano Grand Malls
  • Metro Retail Stores (founded by Victor and Sally Gaisano) operator of Metro department stores, supermarkets and hypermarkets
  • JHG Trading, Inc. (founded by John Gaisano, Jr., son of John S. Gaisano, Sr) operator of JS Gaisano in the Davao Region

Other relatives of Doña Modesta Singson Gaisano established their own retail operations:

  • Gaisano Capital (founded by Edmund S. Gaisano, a nephew of Doña Modesta Singson Gaisano)

Holding

  • Vicsal Development Corporation a holdings company and primary developer of Metro Retail Stores Group founded by Victor and his wife Sally Gaisano and currently headed by Dr. Edward S. Gaisano.

Merchandising

  • Gaisano Brothers Merchandising

References

  1. 1 2 "Mall Magnates". Philippine Center for Investigative Journalism. III (3). 2002. Retrieved 9 April 2016.
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